— Instagram is a superior advertising option compared to Facebook.
Instagram advertising costs may be slightly higher than Facebook, but when you look at the bottom cost per acquisition (CPA) metric and return-on-investment for your advertising dollar spent.
Let’s put the data on the table and compare.
Firstly, purchase intent is highest on Instagram, with 36% of users using it to follow brands (compared to just 19% for Facebook). In other words, your advertising dollar will generate more purchases and actual conversions.
Instagram also has the highest organic engagement rate between users and brands—10 times greater than Facebook, 54 times greater than Pinterest, and 84 times greater than Twitter.
And, with shoppable ads, Instagram has turned planned shopping on its head and folded product discovery and impulse buying into our organic behaviors, making it the most influential social media platform on our shopping habits.
Instagram has the highest organic reach of all social media platforms (9.4%) and it also has the highest organic engagement rate at 1.16% compared to 0.27% on Facebook and 0.07% on Twitter.
Outsourced social media advertising campaign management
KJ Proweb’s social media strategists may post content on your behalf as part of an à la carte option separate from regular channel management. In addition to one-off posts included in your chosen social media package, this may include:
Each social media post created by our expert strategists is designed for specific objectives in mind. Live Tweeting is great for demonstrating your expertise in your industry, whereas social media contests are excellent for lead generation and brand recognition, for example.
Whatever your goals for your social media channels, our specialists can help you achieve them through strategic campaigns and intelligent post strategies.
KJ Proweb’s PPC and social media management toolkit
All advertising campaigns require a $2000.00 non-refundable deposit to cover the cost of; platform setup, proper structuring or restructuring, integration of the social platforms into a website and/or social media automation tools, and web analytics reporting services.
After setting up the various platforms and integrating all necessary tools, the established monthly recurring fee for this specific package must be paid no later than the first (1st) day of each month. The *Minimum contract term is six (6) months.