Our in-house team is comprised of industry professionals who collectively bring over 50 years experience in corporate advertising campaign management.
Instagram advertising costs may be slightly higher than Facebook, but when you look at the bottom cost per acquisition (CPA) metric and return-on-investment for your advertising dollar spent — Instagram is a superior advertising option compared to Facebook.
Let’s put the data on the table and compare.
Firstly, purchase intent is highest on Instagram, with 36% of users using it to follow brands (compared to just 19% for Facebook). In other words, your advertising dollar will generate more purchases and actual conversions.
Instagram also has the highest organic engagement rate between users and brands—10 times greater than Facebook, 54 times greater than Pinterest, and 84 times greater than Twitter.
And, with shoppable ads, Instagram has turned planned shopping on its head and folded product discovery and impulse buying into our organic behaviors, making it the most influential social media platform on our shopping habits.