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In 2014, KJ Proweb distinguished itself from among 2,000+ Google Engage Agency (Partners) winning second place, a silver award in Google’s annual ‘Best Small Agency competition.
Winners were featured in the August 2014 edition of Ad Age™ magazine.
In 2024, it’s important to understand that technical search engine optimization addresses 184 on-page and off-page SEO elements.
These points of performance work in concert to drive traffic and convert site visitors into customers.
The landscape of search engine optimization (SEO) and content writing has indeed evolved significantly with the introduction of advanced AI models like Google Gemini, Generative Search Experience (GSE), AI Overviews, and Bing Copilot AI.
Here are some strategies to adapt and thrive in this new environment:
Google Gemini and similar AI models are designed to handle various types of information, including text, images, audio, and video. This means your content strategy should incorporate different media types to enhance engagement and visibility. For example, use images, infographics, videos, and podcasts alongside traditional text content.
AI models are becoming better at understanding user intent and providing personalized search results.
Optimize your content to meet the specific needs and queries of your audience.
This includes creating detailed, high-quality content that answers common questions and solves problems.
With AI Overviews, search engines can generate summaries of complex queries.
Ensure your content is well-structured with clear headings, subheadings, and concise paragraphs. This makes it easier for AI to extract key information and present it in search results.
AI advancements are making conversational queries more prevalent.
User experience metrics like Core Web Vitals are becoming increasingly important.
Ensure your website loads quickly, is mobile-friendly, and provides a smooth user experience. This not only helps with SEO but also keeps visitors engaged.
AI tools can assist in generating content ideas, drafting articles, and even optimizing existing content.
Use these tools to streamline your content creation process, but always add a human touch to ensure authenticity and relevance.
The SEO landscape is continuously evolving.
Stay informed about the latest updates and best practices by following industry blogs, attending webinars, and participating in SEO communities. This will help you adapt your strategies to align with new developments.
Use analytics tools to track the performance of your content and SEO efforts. Pay attention to metrics like organic traffic, bounce rates, and conversion rates. This data can provide insights into what’s working and where you need to make adjustments.
By integrating these strategies, you can effectively navigate the changes brought about by advanced AI models and continue to achieve your SEO and content goals.
If you have any specific questions or need further assistance, feel free to ask!
We scan your entire website from the root domain to sub-domains.
Our technical audit inspects and repairs the following ;
An intelligent SEO strategy starts with producing an SEO content strategy template. This template best articulates your brand, products and services that you bring to a target audience, and unique selling points and a value proposition.
We eliminate guesswork by producing site content based on actual user behavior and proven effective high value keywords and search phrases.
We are ever-mindful of the need to convert a high percentage of website visitors into customers.
Customer Journey Analysis & Conversion Funnel
A conversion funnel analysis tracks user actions and behavior during website visits. You receiving a visual perspective of the steps a customer takes (i.e. the journey) that leads a site visitor towards a purchase, a lead capture form.
Optimization of website image ALT tags, on-page title tags, H2 tags/page descriptions, site speed load-time, and Google Core Vitals.
Using proprietary search engine analysis tools, competitive intelligence research, and cross-references against the most relevant search term used by web searchers — we’ll use the results of that data to develop the ideal set of keyword phrases to promote your website.
