We’ve helped businesses of all sizes with our award-winning SEO, PPC, and Social Media solutions.
Who are you?
Turn your website into a 24/7 lead generation machine
Our Services
Enterprise-level SEO
Serving national and international markets. Businesses in need of a tsunami of "hot leads" or sales.
Emerging Small Businesses
Operating on a tight budget with a hunger to dethrone the big guys. Let's go.
eCommerce SEO
The name of the game for eCommerce sellers is about - converting site visitors into customers. #period. We get it done.
Our Holistic Approach to SEO
1. Understanding the Brand:
Prior to building a website, it’s important that we first discuss the brand and lay out a brand strategy. We’re going to ask questions about the brand and branding to ensure that the content is consistent with the brand values, style, and tone.
Here are some questions that can be asked:
– What does the company want to accomplish in the next 6 to 12 months?
– Who are we trying to reach?
– Are brand and style guidelines established and are they formally documented?
– What problem do your clients face?
– What solution do you provide?
– What are your products and services?
– How do you want to be perceived?
– What are your mission statement/goals?
– What are your advertising messages?
– What are the key words people might use in online searches?
– Why are customers visiting your website?
– What is the most important single thing that a visitor to your site should do?
– What are the secondary goals?
– What features would you like on your website?
– What pages do you want on your site?
– What is the primary color of your branding?
– What is the tone of your brand voice?
These questions can help ensure that the website content is aligned with the brand and effectively communicates the brand’s message to the target audience.
What are the company’s distinct advantages in the market? What are its USPs (unique selling points), the ideal client profile, the lifetime value of a client, the pricing of goods and services in relation to the brand, and cost-per-acquisition factors?
2. Compile Market Data:
When performing an SEO audit, collecting market competitive intelligence data is crucial to understanding the competition and identifying areas for improvement.
Here are some types of data that can be collected:
– Identify competitors: Determine who the key competitors are by searching for the keyword phrases you want to rank for and see which companies rank on top of search results.
– Analyze competitors’ SEO practices: Identify the best SEO practices that competitors follow and what their failures are. This can help you mimic their success and avoid making the same mistakes.
– Analyze competitors’ keywords: Identify the keywords that competitors use to reach out to their target customers. This can help you understand how they get their organic traffic.
– Analyze competitors’ best-performing pages: Take a look at your competitor’s best-performing pages and the keywords that are driving organic traffic to those pages.
– Compare competitors’ results to yours: Always compare your competitors’ results to yours. The more gap there is between you and your competitors, the more catching up you need to do.
– Monitor competitors’ activities: Monitor competitors’ activities such as their advertising and content marketing efforts, product availability, pricing, and positioning.
– Analyze market trends: Stay ahead of industry trends and adapt quickly by analyzing market trends and emerging markets.
To collect this data, there are many web-based tools available such as Statista, Google Finance, and EDGAR. Additionally, SEO platforms like Semrush and seoClarity provide companies with access to meaningful and comprehensive data that helps them find success in the market.
By understanding who your true competitors are and seeing where they stand, you can fully comprehend these insights to set better goals to improve your own practices, rankings, and, as a result, drive organic traffic to your site.
3. On Page Content & Continuity of Content Across All Platforms
— a. showcase authentic E-E-A-T. Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness, and trustworthiness (known as E-E-A-T).
b. Consolidate content when appropriate. https://searchengineland.com/content-consolidation-seo-386518
c. Effective use of Artificial Intelligence (AI) and best practices. https://searchengineland.com/generative-ai-seo-integation-433887
To earn user trust, e-commerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site.
4. Internal and External Link building from a holistic SEO perspective
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
5. Image ALT Text SEO & Infographics
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
6. Core Web Vitals
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
7. Google Business Profile & Bing Webmaster Sync
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
8. Structured data with Schema Mark Up:
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
9. Conversion Rate Optimization with Sales Journey Mapping
— — Be sure to audit and explore your company’s branded social media pages to determine their back-link value, creating link-to-purchase opportunities, and convert-and-capture relevance.
Internal link building has several benefits for a website’s SEO and user experience. Some of the benefits of internal link building are:
1. **Improves crawlability**: Internal linking helps search engines discover pages on a website, making it easier for them to navigate and index the site.
2. **Enhances user experience**: Internal linking helps users navigate a website and find the information they are looking for quickly and easily.
3. **Establishes site hierarchy**: Internal linking helps establish a site hierarchy, making it easier for search engines to understand the structure of a website and which pages are most important.
4. **Spreads link equity**: Internal linking helps spread link equity across a website, which can improve the overall authority of the site and signal to search engines that the site provides valuable and authoritative content.
5. **Increases pageviews**: Internal linking can increase pageviews by directing users to other relevant pages on a website.
6. **Helps with indexing**: Internal linking can help new or updated pages get indexed faster and appear in search results more quickly.
7. **Improves engagement metrics**: Internal linking can improve engagement metrics, such as time on page and bounce rate, by keeping users on a website longer and directing them to other relevant pages.
8. **Adds more proof to claims**: Internal linking can add more proof to claims by linking to other relevant pages that support the claims made on a website.
Optimization of the Conversion Funnel –
Optimizing a website’s conversion funnel involves analyzing each stage of the funnel, identifying areas for improvement, and testing and optimizing the design, content, and user experience. By optimizing their conversion funnel, businesses can increase conversions, maximize the performance of their website, and improve their overall online presence.
What’s involved with optimizing a website’s conversion funnel?
a.**Drafting a customer journey map**: A customer journey map is a visual representation of the path a customer takes from initial contact with a product or service to final conversion. Drafting a customer journey map helps businesses identify the stages of their conversion funnel and find opportunities for improvement in the flow.
b.**Setting conversion goals**: Setting conversion goals helps businesses define what they want their customers to do at each stage of the conversion funnel. This helps businesses measure the effectiveness of their conversion funnel and identify areas for improvement.
c. **Creating customer-focused content**: Creating customer-focused content helps businesses engage their customers and move them through the conversion funnel. Content should be informative, educational, and provide clear solutions to customer problems.
d.**Analyzing landing pages**: Analyzing landing pages helps businesses identify areas for improvement in the design, content, and user experience of their landing pages. By optimizing landing pages, businesses can increase conversions and maximize the performance of their conversion funnel.
e. **Testing and optimizing**: Testing and optimizing involves experimenting with each element of customer interaction, analyzing the analytics, and optimizing the design. By testing and optimizing, businesses can identify the most important interaction points to test and the essential elements at those interaction points to test.
Award Winning SEO Services
SEO is the single most effective way of driving traffic to your site. Any campaign that does not include an SEO component is inadequate.
Because of this, we’ve dedicated years of analysis and experimentation at KJ ProWeb™ to ensure that our SEO techniques and products are always on the cutting edge.
We pass this expertise and experience on to you, our clients, with every campaign we set up.
Why Invest In Search Engine Optimization?
Your Competitors Are Doing It
You can’t stand still online, achieve a good search engine ranking and then coast along forever. SEO is not a one-and-done process, because search engine algorithms are always growing and improving. When your competitors are investing in SEO and you’re not, their websites will move up in the rankings and yours will be pushed down until it’s invisible.
SEO Helps Users Find Your Website
When potential customers search for the products or services you offer, few look beyond the first page of search engine result pages (SERPs). If users don’t see your website link, it doesn’t matter how great your products are. They will never find you. SEO is the key to convincing search engines to rank your website in a position that will get attention.
It’s Cost Effective
There are plenty of ways to spend your marketing budget online, but few strategies offer the kind of ROI you get with SEO. SEO is an investment that provides a wide, robust range of results: It increases well-targeted traffic to your website, improves sales, takes advantage of competitors’ ad campaigns, builds your brand, grows your authority and credibility, and much more.
More Users Are Turning To Search Engines
Recent studies show 81% of consumers and 77% of B2B customers use search engines to research products and services before making a purchase, even if they are planning to buy at a brick-and-mortar location. This percentage grows every year. Without SEO, your company will go unnoticed in those searches.
It Still Works
SEO isn’t dead, but it does require a new level of sophistication. Search engines continually become more intelligent and capable of connecting searchers to exactly what they want to find, but those engines make sense of websites in very different ways than a human would. Today’s in-depth SEO strategies and techniques are the only way to convince search engines that your website offers searchers the best solution for their requested keywords, which pulls you to a strong position in SERPs.
How We Approach SEO
Content Is Key
Content strategy has always been important in relation to SEO strategy, but with the constant fluctuation of Google’s algorithm updates, the basis of how content is generated and keywords are targeted always changes.
KJ Proweb’s clients have benefited from our proactive content strategy set. While many agencies scrambled to recover first page rankings for their clients, Google’s updated search engine rewarded KJ ProWeb’s vision and approach by catapulting many clients’ keyword portfolios to the top of SERPs across several industries. Content diversity and authoritative linking strategies are major components of our track record of client success and ROI growth.
Quality Not Quantity
One of the major shifts that has occurred recently regarding search engine placement is the shift away from quantity of backlinks towards a focus on the quality of a company’s backlink portfolio.
This is another place KJ ProWeb has always been ahead of the curve, focusing on link-building from the right type of content originating from the right types of sources. KJ ProWeb does not believe in the “throw it at the wall and see if it sticks” methodology, but puts together a scalable blueprint for our clients, using linking strategies that are reworked and adjusted based on constant change with search engine algorithms.
Climb Higher with the Experts
Reach greater heights in the online arena with KJ ProWeb! Our SEO experts pride themselves on their state-of-the-art training and years of experience in the industry, and have what it takes to get you the best results. Our social media and search engine marketers have the knowledge and the experience to use the most up-to-date tools and tech in all of your campaigns for the most effective results.
KJ ProWeb™ employs expert teams to run your Search Engine Marketing and quality PPC management services. We are committed to helping you hit the ground running with your online marketing campaign.
