Google Business Profile Setup and Optimization

Receive one-on-one guidance and expert-led assistance in the proper setup, verification process and getting the most out of your Google Business Profile.

Turn local online searches into new customers—even if you don’t have a storefront. Show your credentials and service area, offer bookings, and communicate directly with customers to build trust.

• *Maximize leads and conversions: Get better quality leads and enhance conversions.
• *Increase online sales: Show up where shoppers are and increase site traffic and sales.
• *Drive in-store foot traffic: Bring people through your doors and increase offline sales.

With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.

With a Business Profile, you can:

• Maintain accurate information about your business online.
• Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).
• Use Google Maps and Search to stay up-to-date with your online presence wherever you are.
• Interact with customers.
• Post photos of your business and its products and services.
• Collect and respond to reviews from customers.
• Attract new customers.
• Improve how your business appears online so new customers can find you.

Point customers to your website.

When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience.
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Hiring a Google Business Profile consultant or agency can offer several benefits, including:

1. **Optimizing Your Profile**: An experienced marketing team can help optimize your profile for improved visibility and ensure that all relevant information is properly displayed.

2. **Creating Engaging Visuals**: Consultants can assist in creating engaging visuals, such as adding photos or videos, to help your business stand out among competitors in organic search results.

3. **Access to Valuable Analytics**: Registering for a Business Profile provides access to valuable analytics, such as customer demographics, market trends, and sales performance.

4. **Building Trust**: A Business Profile not only serves as an advertisement for potential customers but also builds trust among customers, as it has been reviewed by other customers and is determined to be reliable.

5. **Connecting with Customers**: It allows businesses to connect with customers and update information frequently, enhancing customer engagement.

6. **Free of Charge**: It’s important to note that setting up a Google Business Profile is free, so business owners should be cautious of any agency or consultant that tries to charge for this service.

In summary, while the primary service of setting up a Google Business Profile is free, hiring a consultant or agency can provide expertise in optimizing the profile, creating engaging content, and accessing valuable analytics.