Search Engine Optimization (SEO) is the single most important online marketing strategy to focus on when prominent search engine rank visibility is essential to generating ideal website traffic. Technical SEO refers to the work of optimizing your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly.
Google updates its algorithms regularly, and so does your emerging online competition. Now more than ever businesses are turning to Technical SEO Professionals to manage their SEO tasks.
We own and use 40 'best-in-class' SEO content development tools on your project.
Here's Our SEO Toolbox
Our feature-rich SEO tools allow for deep dive competitive intelligence research, W3C compliance audits, on-page title tag and meta-tag analysis, backlink development, SEO copywriting and content analysis, SEO bigram and trigram phrases, landing page A/B split testing, organic traffic calculations, and rank position analysis.
- Google Analytics - provides detailed metrics on website visits, traffic sources, and location demographics. With the detailed information, digital marketers can better understand what SEO content strategies are working and what's not working.
- Google Ads Keywords Planner
- SEMRush.com
- MOZ.org
- SpyFu.com
- Cognitive SEO
- Yandex Structured Data Validator
- Technical SEO Tools by Merkle
- HubSpot Content Strategy Tool
- 48 Point SEO Site Checkup
- Siteliner.com
- Fat Rank
- SEO Optimer.com
- SEO Mator.com
- SEO Review Tools
- LinkMiner.com
- HeadMasterSEO
- Attracta.com
- Keywords Everywhere
- Google Search Central (formerly, Google Webmaster Resources)
- Google Data Studio - lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.
- Google Rich Results Testing Tool
- Bing Webmaster Tools
- Bing Keyword Research Tool
- Bing SEO Analyzer
- Bing Schema Markup Validator
- Bing Places for Business
- ScreamingFrog.com
- Majestic
- Ahrefs.com
- SEO Quake.com
- TheHOTH.com
- SeedKeywords.com
- KeywordTool.io
- RankTracker.com
- Analyzer.Metatags.org
- WooRank.com
- SERPStat.com
Technical SEO Capabilities
SEO Strategic Planning
Our work begins by conducting a series of checks and audits of your entire website. The tools featured below are used will crawl all published website pages to identify errors that negatively impact organic search engine visibility.
20 Critical SEO Points of Performance
- Slow website loading speed.
- Slow to load images and videos.
- Failure to optimize for Google First Mobile-Indexing guidelines.
- Failure to provide NAP (Name, Address & Phone).
- Failure to launch and optimize Google My Business.
- Missing H1 Page Title Tags and Meta Descriptions.
- Missing or Flawed H2 Page Description tags.
- Penalty worthy duplicate content
- Plagiarized content
- Failure to Publish SEO-rich Context with Schema.
- Poor quality internal links – broken links, slow pages, important versus non-important pages.
- Optimizing for the wrong keywords and search phrases.
- Lack of continuity between on-page content and keywords.
- Low word count – causing page failure to index and rank.
- Failure to deploy AMP.
- Failure to employ Google Analytics and Google Search Console.
- Launch and optimize Bing Places for Business.
- Failure to use online Citation Pages and Search Directories.
- Claim branded social media pages; (e.g., YouTube, Facebook, Twitter, LinkedIn, Instagram)
- Listings on Review Sites; Yelp, Glassdoor, Angie’s List, BBB.
For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur.
SEO TASK order checklist
Google Mobile-First Compliance Testing
Is your web site mobile-friendly? Mobile is changing the world. Today, everyone carries a smartphone with them, and they're and looking for information or shopping online. We test how easily a visitor can use your page on a mobile device
URL & IP Address Canonicalization Test
Canonicalization is the process of picking the best url when there are several choices. A site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. This is harmful to SEO goals. KJ ProWeb identifies these problems and corrects them.
Cross-browser Compatibility Testing
Testing your website’s basic features and functionality across different browser-Operating Systems, devices, and assistive tools. Different browsers (with different versions) like Internet Explorer, Firefox, Google Chrome, Safari, and Opera.
Search For “Crawl Errors”
Server errors happen when Googlebot cannot access your URL, the request timed out, or your site was busy. A 404 error means that the Googlebot tried to crawl a page that doesn't exist on your site. These are issued fixed by KJ ProWeb.
Site Map & Schema Markup
A Sitemap is a text file used to detail all URLs on a website. Sitemaps provide search engines with extra information (metadata) on each URL, with details of when a page last updated, and whether there are any other versions of the URL created in other languages.
Schema Markup is a semantic vocabulary of tags (or microdata) added to your on-page HTML to improve the way search engines read, interpret and index each page in search engine result listing. These two SEO tasks are perhaps the ignored critical components in SEO work.
Gmb profile management
Google My Business listing is the most important listing to develop and manage well. Google’s domination of local search makes your listing there incredibly valuable. Entrepreneurs and organizations can better manage their online presence across Google, including Search and Maps. Included is the ability to offer your target audience more ways to engage and purchase using Google as the medium. Add gift cards, a fundraising link, and much more.
Website Page Speed Load-time
How fast does your website load? What about on mobile devices? KJ Proweb will, test, track and analyze website load time and bottlenecks that impact user experience. For the life of your account with KJ Proweb these components are professionally managed.
META-TAG & HEADER CODE DEVELOPMENT
Assessment of Individual Page Title Tags, Individual Page Descriptions & Meta-tags Keyword Density Testing, Integration of Keywords & Search Phrases
Inbound Links /Backlinks Analysis
Backlinks, or inbound links, are a form of off-page SEO where you earn links from other websites that direct readers to your own site. The person receiving the link is one the who refers to a link as a backlink. The right backlinks can do two great things for your website: They can drive traffic to your website.
Inbound Links /Backlinks Analysis
Citation Building: Google Reviews, Yelp.com, and others. Always upload fresh content to these citation pages and send happy customers a link requesting a positive review. The setup, production of fresh content, and ongoing management of Citation pages are tasks that KJ Proweb handles for our clients.
Local SEO
Citation Building: There’s more than a doze quality citation platforms that can help any local business dramatically improve their online presence; can get listed.
In the US, these would include: Acxiom, Apple Maps, Bing, Citygrid, Facebook Places, Foursquare, Localeze, Superpages, Yahoo, YP, Google Reviews, Yelp.com, and others.
