URL & IP Canonicalization Testing
Shown below are a set of URL and IP address canonical testing tools. These tools can be used to check whether or not a web page has proper canonical tags. You will also be able to determine which page or pages should be indexed by search engines based on their canonical location.
What is URL and IP address canonicalization?
Canonicalization is the process of selecting the best URL of a webpage when there are several choices. This processes usually refers to home pages. For example, most people would consider these the same URLs:
But technically all of these URLs are different. Google search engine algorithms and a web server will most likely present completely different content for all the URLs above. When there are URL canonicalization and IP address conflicts, search engines may be unsure about which URL is the correct one to index.
W3C Validation Testing
This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc.
As an alternative, you can also try our non-DTD-based validator.
Advanced Code Testing & Analysis
Here is a list of must-have tools.
An essential tool in just about every designer’s arsenal of tools, Firebug has become so commonplace that it has even begun getting its own extensions (such as SitePoint’s own CodeBurner reference tool).
Found’s SEO Audit Tool
Simply enter your URL and receive an instant automated SEO audit of your site. Found’s SEO Audit Tool is broken down into three main parts:
- Technical issues. This reports on factors like domain canonicalization and XML sitemaps.
- Content issues. This focuses on influential factors like keywords and metadata.
- External link analysis. This aims to evaluate the quantity and quality of external links.
Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.
Individual Page Size and Load Speed Analysis
Here are just a few of the common ways websites speed test tools are used:
- Checking mminification of your scripts
- Finding large images resulting in bottlenecks
- Testing Time to First Byte (TTFB)
- Analyzing total load times, page sizes, and # of requests
- Checking performance from different geographical locations
- Checking rendering speed in different browsers
- Analyzing HTTP Headers
- Measuring performance of your Content Delivery Network
- Verifying that assets are loading correctly from your CDN
Ways to Increase Google Page Speed
Listed below are some useful tips on how to improve the Google page speed:
Use appropriate image size – when adding images to your web page, they must have the appropriate size because large-sized images could slow down website speed.
- Use Compression Tools – there are many compression software that is available on the Internet today which you can use in compressing large files. This can help you save bytes and improve page speed insights.
- Use a Leverage Browser Caching Browser – it can help create a cache for a bunch of information, so the browser doesn’t have to reload the whole page whenever a user returns to that particular web page.
SEO Auditing Tools
Check meta-tags within your page. Determine if meta title tags, meta description tags, meta robot tags and meta keyword tags are in place and offer relevant information about your page. Meta tags do not affect how your page is displayed, but help indicate to search engines the topic of your page, and what text to display when your page is listed in search engine results.
Meta Tag Generator
Google Meta Tag Generator
Keyword Density Testing
Keyword Density is known as the number of times a keyword or phrase used in a page relative to the total number of words present.
Keyword Density = # of keywords / # of total words
While writing an article/piece of content for your business or blog page, you have to make sure that your content is keyword rich. “The food rich in spices will have more taste.” Similarly, the article rich in keywords will rank higher in search engines. There are plenty of keyword density calculator tools available.
Local Search Rank Visibility Checker
UpCity’ Free SEO Analysis Report Card
Google Webmaster Toolbox
|Google My Business||Make sure your business looks great on Google Search, Maps and Google+ for free.|
|Google Merchant Center||The place to upload your product data to Google and make it available to Google Product Search and other Google services.|
|PageSpeed Insights||Use PageSpeed Insights to find out how to make your web pages fast on all devices.|
|Custom Search||Harness the power of Google to create a customized search experience for your own website.|
|Google Domains||Find a domain name and build a website with Google Domains.|
|Webmaster Academy||Learn to create a great website with valuable content and have it findable in Google Search.|
|Google AdWords||Advertise your business on Google and reach new customers with AdWords.|
|Google Analytics||Use Google Analytics to measure behavior across websites, apps, and devices to make better, data-driven decisions.|
Alexa Webmaster Tools
- Keyword Difficulty Tool
- Competitor Keyword Matrix
- On-Page SEO Checker
- SEO Audit Tool
- Audience Overlap Tool
- Competitive Intelligence
On Page SEO Checker
On-page Metrics with MozBar
Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser. https://moz.com/products/pro/seo-toolbar
HubSpot’s Free Website Grader
https://website.grader.com | Website Grader is an online tool that generates personalized reports based on the following key metrics:
- Performance. The tool will analyze your site’s page size, requests, speed, and similar key SEO metrics.
- Mobile Readiness. The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings.
- SEO. The tool will determine if your website is easy to find — both by humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
- Security. The tool will look for things like an SSL certificate. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions.
Pagelocity is a web application for analyzing, optimizing, and monitoring web pages. Content audit offers insights about keywords, headings, links (internal, external, and nofollow), as well as alternative text for images. Maintain your web page optimization by knowing its composition (how many images, scripts, or style files it has). Get useful information about your markup: classes/IDs, tags, Google PageSpeed, and more. Get the Chrome extension to quickly analyze online pages. http://pagelocity.com/
YSlow. YSlow analyzes web pages and discovers why they are slow based on Yahoo’s 34 rules for high performance websites. YSlow’s web page analysis is based on the 23 rules that are testable. YSlow grades a web page, summarizes the components and statistics, offers suggestion, and provides tools for performance analysis.
PageScoring. This free tool provides webmasters with valuable information about the loading speed of their domain and website. This tool will check everything from your domain resolving speed to your download times.
mobiReady. mobiReady is a free testing tool for mobile web developers, designers, and marketers to evaluate a website’s mobile readiness using industry best practices and standards. The tests are based on W3C standards, as well as Yahoo’s YSlow and Google’s PageSpeed guidelines. Get analysis and recommendations to determine how well your site performs on mobile devices. Benchmark your web presence against your competitors’.
Varvy. Varvy is a collection of free tools to test SEO, speed, and mobile functionality of a website. Run the SEO tool to see how well a page follows the Google guidelines. Test your page speed optimization. And check a web page for mobile SEO issues. Each test page also has an assortment of help tips and guidelines for optimizing web page performance.
Dotcom-Monitor. Dotcom-Monitor’s speed test enables users to test their website from 20 locations worldwide. Once a test is complete, users can drill down into performance reports and a waterfall chart analysis. Users may also select which browser they’d like to test from — Chrome, Firefox, Internet Explorer, and mobile browsers, including iPhone, iPad, and more. Trial edition is free for 30 days. Business plan starts at $5.99 per month.
Load Impact. Load Impact simulates traffic exactly how it would happen in real life. Run large-scale load tests with up to 1.2 million concurrent users. Generate load from up to 10 different locations simultaneously, and even add more locations upon request. Record an HTTP session and let the simulated users perform the same actions during the test. Configure your load tests to run in the middle of the night or once per week. Free plan offers 10 tests per month. Premium plans start at $119 per month.
PageSpeed Insights. Google’s PageSpeed Insights measures the performance of a page for mobile and desktop devices. It fetches the URL twice, once with a mobile user-agent and once with a desktop-user agent. The PageSpeed score ranges from 0 to 100 points. PageSpeed Insights is continually improved; the score will change with new rules or improved analysis.
WebPagetest. Originally developed by AOL for internal use, WebPagetest is an open source project that is now primarily developed and supported by Google. Run a free website speed test from multiple locations around the globe using real browsers (Internet Explorer and Chrome) and at real consumer connection speeds. Run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking, and more. In exchange for running a testing location, partners get their logo associated with the location and a banner on the site. Hosting a test location is open to anyone who is interested.
Uptrends. Uptrends’ free website speed test lets users test a website through 35 global checkpoints. Check your web page and display the resolve, TCP connect, HTTPS handshake, send, wait, and receive times. Speed test is free. Premium service starts at $13.35 per month, for full-time monitoring.
More Free Resources
- Google Product Access
- WP SEO Plugin Import
- Local Business Scan
- Local Business Infosheet
- Local Citation Priorities
- Display RSS Tool