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Several times each year, Google rolls out new core updates and changes to their search algorithms. These core updates can significantly affect your website’s organic search engine rank visibility.

Back on September 9th, 12th, and finally September 26th 2022, Google completed the rollout of both new core updates along with a “Helpful Content Update.”

This unique one-two-punch combination as we refer to it, constitutes the biggest Google search algorithm change in a decade. When thoroughly understood it’s important for website owners to focus on producing quality content

Essential Daily Use SEO tools

Core Web Vitals are a set of metrics that assess the site user’s experience based criteria such as site speed load performance, responsiveness to user input, and layout stability. While Core Web Vitals are valuable user experience metrics, they won’t mean much without guidance on creating a development workflow to continuously improve them in both the lab and the field.

What Does the Data Mean?

The Core Web Vitals report shows how your pages perform [https://pagespeed.web.dev/], based on real world usage data.

You can read more about this initiative on the Google Search Central blog.

Google Page Speed Insights [https://pagespeed.web.dev/]- also offers an excellent Core Web Vitals testing

— Google Analytics G4 gives web masters the ability to track, record, and measure website traffic, advertising campaign metrics (including ROI), as well as traffic and conversion metrics on social networking sites.

The number #1 SEO tool for serious SEO professionals. GSC is 100% free to everyone with a Gmail address.

Google Search Console gives you the ability to monitor a wide variety of KPIs and metrics of your website’s presence and performance in Google SERP. All you need to do is verify your website by adding a code to your website or integrate G4 Google Analytics.

Using GSC allows submission of your sitemap for indexing, get real-time updates on indexing status, discover what search queries web surfers use to find your site. You can even get metrics based on device usage (PC, mobile or tablet), geographic location metrics, time of day, crawling errors and more. 

This Google supported URL Inspection tool provides detailed information about Google’s indexed version of a specific website page.

Enter a URL that you own to learn the last crawl date and status, any crawling or indexing errors, and the canonical URL for that page.

If the page was successfully indexed, you can see information and status about any enhancements found on the page.

The official Google tool for testing your structured data to see which Google rich results can be generated by the structured data on your page. You can also preview how rich results can look in Google Search.

MOZ Pro is an exceptionally powerful all-in-one suite of SEO tools built into this single platform. A long list of Fortune 100 corporations and reputable SEO Specialist use MOZ Pro as their primary go-to SEO solution.

  1. Crawl and audit your site(s)
  2. Discover link building goals, explore on-page optimization opportunities.
  3. MOZ offers a wide variety of excellent SEO courses that in our opinion are second to none in the industry. https://moz.com/learn/seo

What Is KeyWordTool.io?

 A powerful SEO tool developed to help anyone find and use high-value keywords using KeywordTool.io

Keyword Tool is the best alternative to Google Keyword Planner. It extracts thousands of useful keywords from ‘Google Suggest’ within seconds.

Since Google Keyword Planner is part of the Google Ads product, you can not use Keyword Planner if you do not have a Google Ads account and are not paying for ads.

On the other hand, Keyword Tool is a free alternative to Google Keyword Planner for search engine optimization (SEO). To use Keyword Tool, you do not need to create an account or pay money.

Simply type in a word in the search box of Keyword Tool, press “Enter” and the tool will immediately pull hundreds or even thousands of great long tail keyword suggestions for your seed keyword.

Keyword Tool gets keywords directly from Google Autocomplete. That is why with Keyword Tool you will be able to find keywords that are hidden in Google Keyword Planner.

Keyword Tool uses Google Autocomplete to generate a list of relevant, long-tail keyword suggestions. This tool can help you understand what people are searching for around your topics. For example, bloggers might use a tool like this to brainstorm blog post titles that will do well in search”.

Lindsay Kolowich Cox, Hubspot Blog

Keyword Tool is used by many leading SEO’s to find long-tail and related keywords. Relying on Google’s autocomplete feature, it gives you quick access to popular search terms that you may not think to search for in Google’s Keyword Planner.” –
John Rampton, Forbes

 SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors.

Get it here.

Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.


– in less than 5 minutes run a thorough site audit checking for proper meta-tags, keywords, site core vitals, canonical link tags, and 48 other important metrics.

Trusted by over 15,000 webmasters, small business owners & SEO agencies in over 120 countries.

Get the tool right here.

 Free and fast analysis of your entire website – duplicate content, broken links, internal page rank, redirections and more. Also creates an XML sitemap.

SEMRush.com – is an online software program that helps companies perform SEO and pay-per-click (PPC), social media research. It can audit on-page meta-tags, keywords, and provide recommendations to improve organic search result listings or advertising campaign ROI.

You can use SEMrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business. https://www.semrush.com/prices/

Ahrefs is an all-in-one SEO toolset for growing organic search engine traffic and optimizing websites. It’s only second to Google when it comes to the largest website crawlers.

Ahrefs tools are excellent for link building, keyword research, competitor analysis, rank tracking and site audits. Most of the features inside of Ahrefs are designed for marketing professionals.


A fully automated, instant and simple way to thoroughly optimize, promote and measure all aspects of a website’s performance.

Competitive Analysis

Closely monitor your rivals’ SEO strategy to propel your business forward.

Keyword Research & Tracking

Discover target keywords and hidden opportunities in your market.

Technical Website Audits

Analyze thousands of pages to discover SEO issues impacting your online visibility.

Review countless websites

Generate high-level website audits for leads and clients

Customize your reports

Design brand-focused templates to deliver insights to prospects

Capture motivated buyers

Focus your outreach so you’re reaching the right leads at the right time

Screaming Frog SEO Spider software is trusted by thousands of SEO specialist and SEO agencies worldwide for technical SEO audits. It is a tool that identifies SEO related deficiencies and issues with websites that prevent a site from getting crawled or indexed by Search Engines.

Download the software to your desktop or laptop and crawl up to 500 URLs for free, or purchase a licence ($155.00 per year) to remove the limits and  get access advanced features. https://www.screamingfrog.co.uk/seo-spider/

Crawl your website for SEO errors.

Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, incorrect meta-tags, duplicated content, and header tag errors, 404 error pages, and much more.

Screaming Frog is often regarded as the most valuable SEO tool in a marketer’s arsenal.

SEMRush Free Version

Scan your website for 130+ technical and SEO mistakes. Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account.

Botify [https://www.botify.com/] is a global, enterprise software company focused on enabling the most ambitious brands to leverage organic search as a high-impact, performance marketing channel.

Powered by AI and a proprietary unified data model, Botify’s platform ensures web and mobile sites are optimized for search, the foundation of being found by consumers in today’s dynamic digital environment.

As the leader in organic search innovation, Botify is trusted by more than 500 of the world’s most visible brands, including Expedia, L’Oréal, Crate & Barrel, and The New York Times, all of whom have succeeded in leveraging organic search for exponential, long-term results and revenue growth.

October 13, 2022 – Botify and SEMrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands.

This integrated solution enables brands to optimize 1,000+ organic search metrics with greater efficiency. Now, customers can analyze first- and third-party data from a central platform, creating efficiencies and more comprehensive insights.

As consumer behavior continues to change, the ability to stand out in a crowded landscape has never been more challenging, making it vital for digital marketers to enhance their marketing strategies and decision-making through the breadth of data available to them.

By securely connecting their Semrush account to Botify, customers can access all their data simultaneously, allowing them to better discover where competitors are comparatively ranking, and identify potential opportunities for a greater share of voice.

All data findings are now in one place to bridge the gap between competitor data, a site’s true ranking, and a company’s crawl data to optimize their organic search performance.

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Unify all your SEO data

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Uncover what search engines are missing – https://www.botify.com/blog/enterprise-seo-methodology

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Analyze 1,000+ metrics from every
phase of search — crawling to conversions

Prescriptive Insights
Save time and mitigate risk with prioritized actions and alerts.

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Prioritize your SEO tasks by greatest impact

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Increase confidence in your SEO strategy

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Safeguard your site performance at scale

Autonomous Execution
Maximize impact by driving faster results.

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Automate content discovery

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Optimize crawl & render budget

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Index critical pages in near real-time

Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site’s performance in Bing (clicks, impressions) and a lot more.

The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.

It contains the following tools and features to support webmasters to access data and manage their websites on Bing:

  • Submit Urls allows webmasters to submit thousands of URLs present in their website for faster indexing. The number of URLs they can submit can be as much as 10,000 URLs per day.
  • Crawl issues allows webmasters to discover potential issues with their websites such as File Not Found (404) errors, blocked by REP, long dynamic URLs, and unsupported content-types.
  • Backlink data allows webmasters to access data about their referring links. Part of this feature was acquired from Yahoo! Site Explorer.
  • Advanced filtering allows webmasters to quickly scope the results in their website reports to zoom into the data they need.
  • Data download allows webmasters to access the first 1000 results in a CSV file to analyze the results.
  • Keyword search tool allows webmasters to explore new keywords.
  • Robots.txt validator allows webmasters to check if their robots.txt file meets the standard.
  • Markup validator allows webmasters to check if their site meets W3C standards.
  • Sitemaps allows webmasters to check if Bing is viewing their sitemap correctly.
  • Outbound links allows webmasters to see the outbound links Bing sees.



Ahrefs is an all-in-one SEO toolset for growing organic search engine traffic and optimizing websites. It’s only second to Google when it comes to the largest website crawlers.

Ahrefs tools are excellent for link building, keyword research, competitor analysis, rank tracking and site audits. Most of the features inside of Ahrefs are designed for marketing professionals.


HEADMaster SEO is a small desktop program for PC and Mac that can quickly check URLs in bulk for status code, redirect details, response time, response headers and HTTP header fields (X-Robots-Tag, Link, Vary). You can analyze, filter and sort the results in real-time and export to CSV. https://headmasterseo.com/download

Use HEADMaster SEO 100% free to check up to 500 URL domains or purchase a license ($99.00) to check bigger URL lists.

Blazing fast URL checker

The tool can use HEAD requests to fetch only the server headers without the response body for faster speed and lower bandwidth consumption. With up to 200 simultaneous URL requests, HEADMasterSEO can check URLs at the maximum available speed.

Check URL lists of any size

HEADMasterSEO is a small and light link checker app that is optimized to run fast and use as little memory as possible. The SEO tool can reliably check 2 to 6 million URLs at a time on a modest machine / instance with 4GB to 8GB RAM and up to 30 million links on machines with 32GB.

Bulk check URL status and response time

Get the URL status code and response time of every link in your URL list. Find dead links (status code – 404 Not Found, 410 Gone), redirects (301, 302, 3XX), server errors (5XX http status codes) and slow pages.

Bulk check 301 and 302 redirects, redirect chains and loops

Check details about every URL redirection in your list. Visualize the complete redirection path and follow up to 9 redirects in redirect chains. Filter results to get redirect chains / redirect loops / 301 permanent redirects / 302 temporary redirects / 3XX HTTP status code redirects. Export redirects to CSV reports. HEADMasterSEO is the best redirect checker for testing large lists of link redirections.


Import URL lists

Import single or multiple URLs from plain text files, CSV files, XML sitemap files, the Clipboard or enter URL addresses manually. Import links from multiple files.

Request headers / User agents

Set custom HTTP request headers. Set the User Agent from a list of 20 pre-built agents (search engine bots, mobile devices and browsers). Completely customize the User Agents at any time.

Rewrite URLs

Rewrite URLs on the fly (for example to the staging environment of a website migration).

Use proxies

Set a proxy for all URL status checks. Use password protected proxies.

Use HEAD or GET requests

The software can use HEAD or GET requests. HEAD requests are faster and save time on huge URL lists but not all servers allow them. Use HEAD requests when checking large lists of URLs from a domain/website that supports them. Use GET requests when checking large lists of domains.

Filter and sort URL results in real time

Audit results as they come in by filtering and sorting. Here’s the list of supported URL filters:

  • “All URLs”
  • “All URLs [In Import Order]”
  • “HTTP URLs”
  • “HTTPs URLs”
  • “2XX – Success”
  • “3XX – Redirects”
  • “301 Redirects”
  • “302 Redirects”
  • “Redirect Chains”
  • “Redirect Loops”
  • “4XX Client Errors”
  • “Page Not Found”
  • “5XX Server Errors”
  • “Slow Pages”
  • “No Response / Timeout”

Sort the data for millions of URLs (more than the 1 million row limit that Excel can sort).

Export data to CSV

Export all data from URL checks or filtered subsets into different CSV reports (sorted or unsorted). Export URL results in the same order as the URLs were imported.

Save and reload data from URL checks

Save the results from your URL checks into .HEAD files and reload them later to filter, sort, analyze and export.

View HTTP headers

Audit the HTTP response headers of imported and redirected URLs. Export the response headers to CSV.

Audit all links in the HTTP response headers

The Link http header fields in your response headers carry important links and link parameters for your technical SEO setup (canonical, prev/next, alternate, hreflang). HEADMasterSEO visualizes all links from the response headers into an easy to examine grid and you can CSV export them for further analysis.

The URL checker can also import all extra links found only in the http response headers and check their status code, response headers and response time.

Bulk Check HTTP headers for X-Robots-Tag and Vary fields

The X-Robots-Tag “noindex, nofollow” directives in response headers can deindex pages and cause large drops in organic traffic. HEADMasterSEO extracts the X-Robots-Tag and Vary header fields into separate grid columns so that you can easily check and export them.

Check XML sitemaps for errors

Validate and check XML sitemaps for errors (non-200 status code links, dead links, internal server errors, redirects). Audit every link in image and video sitemaps.

Run the URL checker on cheap instances in “Low Memory Mode”

The program can check an unlimited amount of URLs in a special Low Memory Mode. In this mode, the tool imports the URLs in small batches and immediately exports the received results to CSV. Almost no data is kept in the memory. The tool can check huge lists of URLs on cheap VMs with very little memory (you only need disk space for the CSV results).

Redirect tester + URL mapping rules = Even more time saved

HEADMasterSEO can take a list of URLs and a list of URL mapping rules and test if every link in your list redirects to the proper destination URL using a single 301 redirect. Write URL mapping rules once and run the redirect tester as many times as needed.

Test canonical URL redirects setup

Run the built-in canonical URL redirect tester to find if your (http <-> https and www <-> non-www) canonical redirects are setup correctly.

Test URLs for secure cookies and HSTS header fields

The bulk URL tester can make sure that all your URLs return proper HSTS headers (Strict-Transport-Security) and there are no insecure cookies set.

This lightweight Chrome Extension allows you to seamlessly open your current page in the Schema Markup Validator (SMV) for quick & easy research.



Over 500000+ website owners worldwide use Diib® to help them grow faster. Diib® instantly syncs with Google Analytics and uses advanced algorithms and AI to deliver comprehensive web analytics, deep dive site audits (along with specifical recommendations that can be completed with the click-of-a-button instead of manually), Google Core Web Vitals audits that include step-by-step fixes for each discovered issue. Take advantage of amazing intelligence gathering, and content development tools.

Fat Rank – is the most reliable user-friendly app and Chrome Extension for SEO ranking checking and tracking keyword rankings across multiple websites in the Google search engine.

Designed for SEO professionals, our SEO keyword rank checker app will allow you to add multiple websites, unlimited keywords and track your ranking positions in any country.

Our Google Chrome keyword rank checker extension will allow you to instantly check where the website ranks in any Google country for the keyword you enter. With both the FATRANK apps and Chrome Extension you’ll be able to download CSV reports at any time.

Highly Recommended Secondary
SEO Project Support Tools

Our feature-rich SEO tools allows for deep dive competitive intelligence research, W3C compliance audits, on-page meta-tag analysis, SEO content analysis and development, image ALT tag creation and backlink strategy implementation.

Looking for an SEO toolkit capable of doing everything? We've got it.

Our tools handle keyword and search phrase research, including bigram and trigram phrases, landing page A/B split testing, ROI conversion tracking metrics, traffic calculations, and easy to understand web analytics reporting.

SEO Audit & Repair, Market Intelligence Gathering & Content Development

SEO TASK order checklist

Google Mobile-First Compliance Testing‎

Is your web site mobile-friendly? Mobile is changing the world. Today, everyone carries a smartphone with them, and they're and looking for information or shopping online.

We test how easily a visitor can view and navigate your page on a mobile device, tablet or a desktop PC.

URL & IP Address Canonicalization Test

Canonicalization is the process of picking the best URL when there are several choices. A site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. This is harmful to SEO goals. KJ ProWeb identifies these problems and corrects them.

Cross-browser Compatibility Testing‎

Testing your website’s basic features and functionality across different browser-Operating Systems, devices, and assistive tools. Different browsers (with different versions) like Internet Explorer, Firefox, Google Chrome, Safari, and Opera.

Search For “Crawl Errors”

Server errors happen when Googlebot cannot access your URL, the request timed out, or your site was busy. A 404 error means that the Googlebot tried to crawl a page that doesn't exist on your site. These are issued fixed by KJ ProWeb.

XML Site Map Creation & Submission

A Sitemap is a text file used to detail all URLs on a website. Sitemaps provide search engines with extra information (metadata) on each URL, with details of when a page last updated, and whether there are any other versions of the URL created in other languages.

Structured Data / Schema Markup

Schema Markup is a semantic vocabulary of tags (or microdata) added to your on-page HTML to improve the way search engines read, interpret and index each page in search engine result listing. These two SEO tasks are perhaps the ignored critical components in SEO work.

Google business profile management

Google My Business listing is the most important listing to develop and manage well. Google’s domination of local search makes your listing there incredibly valuable. Entrepreneurs and organizations can better manage their online presence across Google, including Search and Maps. Included is the ability to offer your target audience more ways to engage and purchase using Google as the medium. Add gift cards, a fundraising link, and much more.

core vitals & Page Speed Load-time‎

How fast does your website load? What about on mobile devices? KJ Proweb will, test, track and analyze website load time and bottlenecks that impact user experience.

For the life of your account with KJ Proweb these components are professionally managed.


Assessment of Individual Page Title Tags, Individual Page Descriptions & Meta-tags‎ Keyword Density Testing, Integration of Keywords & Search Phrases‎.

Inbound Links /Backlinks Analysis‎

Backlinks, or inbound links, are a form of off-page SEO where you earn links from other websites that direct readers to your own site.

Inbound Links /Backlinks Analysis‎

Citation Building: Google Reviews, Yelp.com, and others. Always upload fresh content to these citation pages and send happy customers a link requesting a positive review. The setup, production of fresh content, and ongoing management of Citation pages are tasks that KJ Proweb handles for our clients.

Local SEO

Citation Building: There’s more than a doze quality citation platforms that can help any local business dramatically improve their online presence; can get listed.

In the US, these would include: Acxiom, Apple Maps, Bing, Citygrid, Facebook Places, Foursquare, Localeze, Superpages, Yahoo, YP, Google Reviews, Yelp.com, and others.

All of our monthly packages start with a strategy session with our most experienced "Growth Experts".

In your first month, we will deliver a highly customized strategy based on your website that will clearly show you how we will help you meet your business goals. 

Our “Growth Specialists” will then deliver on that strategy in the months that follow. 

In your first month you will also receive a number of technical improvements that will serve as the baseline for all of our future SEO optimizations.

Starting in month 2, we will create new content for your website to increase the number of keywords you can show up for, and we will deliver backlinks to your website to increase your website authority.

This work will continue for as long as you remain a customer.

New content and backlinks to your website will be delivered starting in month 2 and will continue for as long as you remain a customer.

All of our packages are monthly so you are never locked into a long-term contract, but the longer you allow us to implement the strategy set in your first month the better your results will be.

Within the first three months, we typically deliver improvements in your site traffic across a range of keywords.

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