Search Engine Optimization (SEO) is the single most important Internet marketing strategy to achieve prominent search engine rank visibility and generating a steady flow of website traffic for the long term.
Due to the fact that Google updates its algorithms regularly and so does emerging online competition, now more than ever businesses are turning to SEO professionals to manage their SEO tasks.
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URL & IP Address Canonicalization Testing
URL and IP Aaddress anonicalization is the process of selecting the best URL of a webpage when there are several choices. Normally, this involves work to the home page of a website.
For example, most people would consider these the same URLs:
Technically, all of these URLs are different even though the content published on these pages could be exactly the same. A challenge faced when trying to draw the maximum amount to search traffic to a website under these conditions is that Google search engine algorithms and a web server will most likely index (rank and make visible) completely different content for all the URLs above.
When there are URL canonicalization and IP address conflicts, search engines may be unsure about which URL is the correct one to index. This is where a technical SEO Specialist from KJ ProWeb is hired to identify and correct these issues.