Discover where and why site visitors abandoned cart and failed to complete their purchase.

The Ability to Convert Site Visitors Into Customers Is Everything

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. It involves improving elements on a website landing page or app through A/B testing and multivariate testing. The objective is to order increase conversions at checkout, reduce or eliminate abandoned cart rate losses, and boost sales.

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1. Identify Your Conversion Goals:

The process begins by identifying the conversion goals for any given web page or app screen.

This involves reviewing web analytics data and conducting thorough research of the customer journey, the conversion funnel, and gaining an understanding your audience needs and purchase triggers.

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2. Produce A Written CRO Strategy:

Having a written conversion optimization strategy along with the right tools and human talent to perform the tasks is the foundation for a successful conversion optimization strategy.

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3. Optimize the Conversion Funnel:

After identifying conversion metrics, the next step is to optimize the portion of the conversion funnel that receives the greatest amount of traffic or generates the most conversions.

Implementing changes to your website, such as design, copy, or functionality, to reduce friction and make converting easier for users. This is often done through A/B testing to determine the impact on conversion rates.

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4. A/B Testing and Multivariate Testing & Workflow Improvements:

This involves generating ideas for elements on a site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

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5. Call-To-Action Prompts & Lead Capture Funnels

Using lead capture forms to gather information from visitors and encourage them to take a desired action.

Text-Based CTAs: Deploying text-based calls to action (CTAs) in blogs and other content to prompt visitors to take specific actions.

  • Provide context: Contextual images that demonstrate the product's use or benefits can be more persuasive and lead to higher conversion rates.
  • Avoid cheesy stock photos: Using authentic and relevant images, rather than generic stock photos, can build trust and credibility, positively impacting conversion rates.

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