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Versa Products, Incorporated is one of America’s largest manufacturers of ergonomic standing desks, tables, and chairs for businesses and government. 110 employees and $44.9 million in annual sales.
In the role of Director of Digital Marketing, Kevin James was the principal responsible for driving online revenue, technical oversight of SEO, paid search engine advertising, and social media strategic planning, and ROI reporting.
Oversaw a complete redesign of the official K-1.tv website and all social media assets, resulting in a 1,400% increase in new follower and fan acquisition within 21 days.

Created and spearheaded the launch the K-1 live-stream Pay-Per-View network.
Successfully live-streamed the 2013 K-1 World Max Grand Prix Tournament capturing 46,336 PPV buys resulting in $924,205.20 in gross sales from $7,377.00 in ad campaign spend.
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Kevin James, former Director of Digital Marketing & Global Communications for K-1 Global Limited (d.b.a. Fighting Entertainment Network)
Established in 1993, K-1™ is the oldest and largest professional kickboxing event promotion in the history of combat sports.
Elite K-1™ athletes entertained capacity crowds at some of the largest auditoriums and sports coliseums in 38 countries worldwide.
Events were broadcast live on ESPN Sports, CBS, SpikeTV, EuroSports, and Fiji TV Japan. K-1 generated an estimated annual revenue of $70 million to $100 million, driven by large-scale live events, pay-per-view subscriptions, and international event sponsorships.