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Brand Intake Form

Brand Storytelling, Brand Voice & Content Development Brief — KJ ProWeb Agency
KJ ProWeb Agency · Legal Content Studio

Brand Storytelling, Brand Voice & Content Development Brief

Every great case is built on the facts. So is every great brand. This brief gathers the evidence we need — your story, your voice, your audience, your goals — to build content that educates clients and wins their trust. It takes about 15 minutes, and you can answer in plain language; polish is our job.

Client Intake · File opens upon submission

Exhibit A
Brand Story

The origin, conviction, and moments that make your firm yours. This is the raw material for your About page, bios, and every story we tell on your behalf.
Which values are core to how your firm practices? Select all that apply.
Exhibit B
Brand Voice

How your firm should sound in writing. For each scale, mark where your voice belongs — there are no wrong answers, only your answers.
Formal ↔ Conversational
Formal & polishedConversational & relaxed
Bold ↔ Reassuring
Bold & commandingCalm & reassuring
Technical ↔ Plainspoken
Precise legal detailEveryday plain English
Exhibit C
Audience & Positioning

Who you serve, where you serve them, and why they should choose you over the firm one exit down the highway.
Primary practice areas Select all that apply.
Exhibit D
Content Development

What we're building, what exists already, and what your future clients are searching for at 2 a.m.
Content you need Select all that apply.
Existing assets we can review Select all that apply.
Exhibit E
Contact & Logistics

Where to send your proposal — and anything else on the record.

We review every brief personally and respond within two business days with next steps and a tailored proposal.

Your file is open.

Thank you — your brief has been received by KJ ProWeb Agency. We'll review your answers, study your market, and reply within two business days with a tailored content and brand-voice proposal. In the meantime, gather any existing materials (testimonials, case results, prior content) so we can hit the ground running.

KJ ProWeb Agency · Brand Storytelling, Voice & Content for Law Firms
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