1550 Larimer Street

Denver, Colorado 80202
Email: [email protected]

Telephone (424) 209-2890

Support (818) 850-1034

The Social Realm Connects You To A Global Audience 

KJ ProWeb™ is a full-service digital marketing agency.

Our in-house team is comprised of industry professionals who collectively bring over 50 years experience in corporate advertising campaign management.

 

Our team of Big Thinkers

kevin d james in chair

Kevin James

Award-winning Paid Search Advertising Expert & Technical SEO Specialist

Latest Smiles4

Amit Adlakha

Instagram, YouTube & Linked Marketing Specialist

black women IT

Teresa Jackson

Landing Page Optimization Specialist:
Senior Account Manager

satisfied clients3

Milly Peterson

Senior Account Manager:
Facebook, YouTube, Instagram & Twitter

OVERVIEW OF SERVICES

1470399671 SEO

Social Media Strategy Consultation

1470399656 Branding

AI-Powered Content Development

1470399715 E Commerce

Automated Campaign Management Tools

1470399674 App Development

Influencer Marketing

1470399667 Newsletter

Funnel & Email Lead Capture Management

1470399662 Marketing

Real-time Analytics & ROI Reporting

Which social media platform is best?

Instagram advertising costs may be slightly higher than Facebook, but when you look at the bottom cost per acquisition (CPA) metric and return-on-investment for your advertising dollar spent — Instagram is a superior advertising option compared to Facebook.  Let’s put the data on the table and compare.

First of all, purchase intent is highest on Instagram, with 36% of users using it to follow brands (compared to just 19% for Facebook).

social media management by kj proweb

Instagram also has the highest organic engagement rate between users and brands—10 times greater than Facebook, 54 times greater than Pinterest, and 84 times greater than Twitter. And with shoppable ads, Instagram has turned planned shopping on its head and folded product discovery and impulse buying into our organic behaviors, making it the most influential social media platform on our shopping habits.

Still not convinced?

    • 81% of people say Instagram helps them to research or discover new products or services.
    • 72% report making purchase decisions based on something they saw on Instagram (compared to Facebook at 23%).
    • 130 million users tap on shopping posts every month.
    • 50% of people have visited a website to make a purchase after seeing a product or service in Stories.

🎬 Action time: If you haven’t tapped into Instagram yet for your e-commerce business, check out our Instagram e-commerce guide or our crash course on Instagram Story ads.


Organic engagement

Not only does Instagram have the highest organic reach of all social media platforms (9.4%) but it also has the highest organic engagement rate, at 1.16% compared to 0.27% on Facebook and 0.07% on Twitter.

 

While your business page is a popular hub for those who know about your business, Facebook isn’t the best platform for reaching new audiences organically. In fact, its organic reach is 2.2% (compared to Instagram at 9.4%).

On the other hand, thanks to its size and targeting capabilities, Facebook is tied with Google as a top digital advertising platform. Facebook ads can reach up to 36.7% of the adult population, the highest percentage of all social media platforms (Twitter is the lowest, at 6.5%).

PLATFORMS: their POPULARITY Audience

01

YouTube

Launched: 2005 Monthly Active Users: 2.2 billion Revenue: $28.8 billion (Statista, 2022)

YouTube, is the second most popular social media platform. It maintains dominance in that market with 2.2 billion monthly active users. YouTube is also dubbed the second largest search engine after Google, its parent company. People frequent YouTube for everything from entertainment to how-to videos.

YouTube has a strong user base across all age groups, especially younger generations. But it also ranks high in the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook. Furthermore, users watch 1 billion hours of video on YouTube daily, and 90 percent of users say they discover new brands and products through YouTube.

Since video is the growing medium for content marketing, businesses should invest in it. They cannot ignore the statistics for YouTube anymore.

02

Facebook

Launched: 2004
Monthly Active Users: 2.9 billion
Revenue: $86 billion (Statista, 2022)

Facebook is the largest social media site worldwide, reigning as the king of social media, with 2.94 billion active users in 2022, according to Statista. That’s more than half of the 4.65 billion social media users worldwide. It is the social media platform with the most active users and ranks among the most-used social media apps.

Furthermore, 27 percent of Android users worldwide use the Facebook app daily. More than 200 million businesses use Facebook tools. And more than seven million advertisers also actively promote their business on Facebook. It is also the preferred platform for demographics 65+ years of age.

Facebook’s statistics and its social media ranking say it all. So, if you want to establish a presence on social media, Facebook is a safe bet.

All content formats, such as text, images, video content, and stories, work great on Facebook. But Facebook is best for content that sparks conversations and meaningful interactions between people. So, promote your page and utilize it to create meaningful relationships with your community.

Facebook Marketin Strategy: Local Market & Geo-targeting Option
When people look for local businesses, Facebook is on top of the results, together with Google My Business. This makes it suitable for a local marketing strategy. Also, 60% of Facebook users visit a local business page at least once a week.

Advertising
Facebook is even with Google as the top digital advertising platform, reaching up to 36.7% of the adult population. That is the highest percentage of all social media platforms.

Community and Relationship Building
Facebook is a better platform for connecting and building relationships with your community. Users usually visit Facebook to check for announcements, store closings, sales, and other recent information. This means that even if you do not frequently show up in their feed, they will likely still visit your page for updates.

So, make sure to spark discussions and engage with your followers.

03

Instagram

Launched: 2010 Monthly Active Users: 2 billion Revenue: $24 billion (businessofapps.com, 2022)

Instagram leads the way as the top social media app for product-based businesses, influencers, and coaches.

It is the best place for showcasing your products or services with photos or videos. With this popular social media platform, you can share a wide range of content such as photos, videos, stories, reels, and live videos to engage your target audience.

Instagram is a gold mine for demographics under 35. In fact, there are 67% of 18-24-year-olds, 67% of Generation Z, and 58% of Millennials use the app daily.

This app is also the most influential social media platform on our shopping habits. It has turned planned shopping and folded impulse buying into our organic behaviors.

Furthermore, according to Hootsuite, 81% of people say Instagram helps them to research or discover new products or services.

There are also 130 million users who tap on shopping posts every month. Additionally, Retail TouchPoints states that 72% of users make purchase decisions based on something they saw on Instagram.

Organic Engagement
According to Social Insider, Instagram has the highest organic reach of all social media platforms, with 9.4 %, and the highest organic engagement rate of 1.16%.

Influencer Marketing
According to Insider Intelligence, e-marketers spend about 69% of their influencer budgets on Instagram, which is more than any other network.

The Most Popular Industries on Instagram The industries that thrive on Instagram are:

  • Electronics
  • Technology and software
  • Food and beverage
  • Travel
  • Beauty
  • Fashion
  • Health & fitness
  • Lifestyle
  • Parenting
  • Business
  • Music
  • Photography
  • Food
  • Animals

  • 04

    LinkedIn

    Launched: 2003
    Monthly Active Users: 830 million
    Revenue: $8.05 billion (Statista, 2020)

    LinkedIn is the top social media platform for professionals. Within its massive network of professionals, it has become the go-to platform for businesses to establish thought leadership in their industries and find top talents. In fact, there are more than 61 million users in senior positions on LinkedIn. Additionally, 50 million people use it to search for jobs every week.

    LinkedIn is a very focused social media platform, and because of that, it has become the place for industry experts to share content, network, and build their personal brands.

    LinkedIn can help you connect with an elite group of professionals who can make a difference for your business.

    LinkedIn Marketing Strategy B2B Marketing
    LinkedIn is the best platform for B2B marketing, generating over half of all social traffic to b2b websites and blogs. Furthermore, 80% of B2B leads come from LinkedIn. It is also a solid platform for international B2B businesses since 70% of LinkedIn users live outside the US. (Sprout Social)

    Organic Engagement
    According to Sprout Social, 95% of B2B content marketers use LinkedIn as an organic marketing channel.

    Long-Form Content
    LinkedIn is the best platform for long-form content, providing the greatest number of views, likes, comments, and shares.

    Twitter

    Launched: 2006
    Monthly Active Users: 217 million (2021)
    Revenue: $1.2 billion (Statista, 2022)

    Twitter is popular for things happening and trending right now, whether in entertainment, sports, politics, technology, or business marketing. What differentiates Twitter from most other social media sites is that it emphasizes real-time information.

    Twitter Marketing Strategy Customer service
    Due to its real-time information features, many brands use Twitter as an alternate customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. Its fast-paced nature has made it a go-to channel for customers to reach out to brands.

    Images
    According to Quicksprout, images get 128% more retweets than videos.

    Advertising to Males
    According to Statista, Twitter’s global user base is 70% male and 30% female. The microblogging site is clearly favored more by men.

    News
    Statista says 56% of users get their news from Twitter. Another study from Hootsuite shows that 59% of users use it regularly to get the news. Furthermore, Oberlo states that journalists make up almost 25% of all verified accounts on Twitter.

    Young, Educated, Wealthy City Dwellers and Democrats
    According to Pew Research, Twitter users consist of younger, more highly educated, and wealthier demographics versus the general public. It also shows that 65% of users are Democrats versus 33% Republicans.

    We've created and managed paid search engine advertising campaigns for multi-billion dollar global brands and medium-sized businesses in nearly every industry vertical.
    multiple awards
    Kevin James
    CEO - KJ ProWeb ™
    "I was impressed by KJ's ability generate measurable results...quickly"

    Choose a plan

    Minimum six month up to one-year service agreement.

     

     

    SILVER Plan

    $ 2800
    00 Per Month
    • Comprehensive Audit Your Current Social Presence & Digital Assets
    • Artificial Intelligence-driven /AI-optimized bidding
    • 5 Social Media Accounts with 12 to 14 Managed Posts Each Month *4 to 5 post per week).
    • Identification of Your Target Audience (geographic region, age, interests, income, etc.). Perfect Customer Profile Matching.
    • Document Specific Success Metrics & Goals
    • Establish a Social Media Marketing Strategy; including the purchase and use of 3rd party tools
    • Content Creation -for ad campaigns with unique Ad Groups
    • Setup Automated Scheduling (Runtimes)
    • Setup Retargeting & Remarketing
    • Real-time Audience Engagement
    • Engaging with your customers and building relationships
    • AI Chatbots
    • A/B Split Testing & Analysis of Ads
    • Message Prioritization
    • Custom Analytics Reports

    BRONZE Plan

    $ 750
    Per Month
    • Comprehensive Audit Your Current Social Presence & Digital Assets
    • Artificial Intelligence-driven (AI)-optimized bidding
    • 4 Social Media Accounts with 10 Daily Managed Posts Each Week On Each Platform. (Monday through Friday).
    • Identification of Your Target Audience (geographic region, age, interests, income, etc.). Perfect Customer Profile Matching.
    • Document Specific Success Metrics & Goals
    • Establish a Social Media Marketing Strategy; including the purchase and use of 3rd party tools
    • Content Creation - for ad campaigns within unique Ad Groups
    • Setup Automated Scheduling (Runtimes)
    • Setup Retargeting & Remarketing
    • Real-time Audience Engagement
    • Engaging with your customers and building relationships
    • AI Chatbots
    • A/B Split Testing & Analysis of Ads
    • Message Prioritization
    • Custom Analytics Reports

    Deliverables

    KJ Proweb’s social media strategists may post content on your behalf as part of an à la carte option separate from regular channel management. In addition to one-off posts included in your chosen social media package, this may include:

    • Uploading YouTube videos.
    • Creating custom Snapchat geo-filters and post-specific images.
    • Developing Instagram Stories.
    • Promoting LinkedIn Articles.
    • Distributing Facebook forms.
    • Live Tweeting an event, remotely or in person.
    • Managing social media campaigns.
    • And more. 

    Each social media post created by our expert strategists is designed for specific objectives in mind. Live Tweeting is great for demonstrating your expertise in your industry, whereas social media contests are excellent for lead generation and brand recognition, for example.

    Whatever your goals for your social media channels, our specialists can help you achieve them through strategic campaigns and intelligent post strategies.

    KJ Proweb’s state-of-the-art PPC and social media management toolkit

      • Google Ads Editor
      • Word Stream PPC Advisor.
      • Optimyzr.com
      • SEMRush PPC Toolkit
      • CloudCampaign.io
      • Buffer
      • HootSuite
      • Social Sprout

     

    All advertising campaigns require a $1500.00 non-refundable deposit to cover the cost of; platform setup, proper structuring or restructuring, integration of the social platforms into a website and/or social media automation tools, and web analytics reporting services. 

    After setting up the various platforms and integrating all necessary tools, the established monthly recurring fee for this specific package must be paid no later than the first (1st) day of each month. The *Minimum contract term is six (6) months.