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Discover where and why site visitors abandoned cart and failed to complete their purchase.

The Ability to Convert Site Visitors Into Customers Is Everything

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. It involves improving elements on a website landing page or app through A/B testing and multivariate testing. The objective is to order increase conversions at checkout, reduce or eliminate abandoned cart rate losses, and boost sales.

Our AI-powered tools and team of experts accomplish these goals better than any company in the industry.
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Boost Sales. Recapture Abandoned Cart Losses

1. Identify Your Conversion Goals:

The process begins by identifying the conversion goals for any given web page or app screen.

This involves reviewing web analytics data and conducting thorough research of the customer journey, the conversion funnel, and gaining an understanding your audience needs and purchase triggers.

2. Produce A Written CRO Strategy:

Having a written conversion optimization strategy along with the right tools and human talent to perform the tasks is the foundation for a successful conversion optimization strategy.

3. Optimize the Conversion Funnel:

After identifying conversion metrics, the next step is to optimize the portion of the conversion funnel that receives the greatest amount of traffic or generates the most conversions.

Implementing changes to your website, such as design, copy, or functionality, to reduce friction and make converting easier for users. This is often done through A/B testing to determine the impact on conversion rates.

4. A/B Testing and Multivariate Testing & Workflow Improvements:

This involves generating ideas for elements on a site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

5. Call-To-Action Prompts & Lead Capture Funnels

Using lead capture forms to gather information from visitors and encourage them to take a desired action.

Text-Based CTAs: Deploying text-based calls to action (CTAs) in blogs and other content to prompt visitors to take specific actions.

  • Provide context: Contextual images that demonstrate the product's use or benefits can be more persuasive and lead to higher conversion rates.
  • Avoid cheesy stock photos: Using authentic and relevant images, rather than generic stock photos, can build trust and credibility, positively impacting conversion rates.

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    Founder & CEO

    Kevin D. James is an award-winning digital marketing professional widely regarded for his background in technical SEO, brand strategy consultation, content marketing, and pay-per-click advertising. Kevin's results-driven approach towards digital marketing has garnered him multiple awards of distinction from Google Partners, Clutch.co, The Manifest.com, Search Engine Marketing Professionals (SEMPO), and the Los Angeles Business Journal. INDUSTRY EXPERIENCE - Active in UX/UI web development, SEO, and Internet marketing since 2001. Kevin industry background is independently verified through digital archives published on the Internet’s Wayback Machine. Click to view - https://bityl.co/QAEl - Educator/Adjunct Professor: Co-authored SEO course curriculum and taught search engine optimization (SEO) at the University of Denver’s Digital Marketing Boot-camp. (2020, 2021, and 2022). View source - https://bit.ly/40jpPk5 AWARDS & ACCOLADES Best Global Agency ' recognition by Clutch.co three consecutive years in a row. (2024, 2025, and 2026). View source - https://bit.ly/4fFfxze - Global Marketing Leader, Spring 2024 - Global Content Writing Services, Award, - Best Content Writing Services, Denver - Best Artificial Intelligence Company, Denver - Best Digital Marketing Company, Denver - Best User Experience IT Company, Colorado - Best Standard Operating Proceedures (SOP), Company Clutch is North America's leading ratings and customer satisfaction review platform for IT, digital marketing, SEO, web development, and business services. With over 500,000 businesses in the Clutch database, earning recognition as a top 1% rated marketing professional means that Kevin James has outperformed approximately 158,400 agencies and solopreneurs in each category. Entrepreneur Of Impact: Kevin James is a 2024 Nominee in the 'Entrepreneur Of Impact' contest, created by billionaire mogul Daymond John of the television broadcast, "Shark Tank" and Forbes Magazine, is an innovative competition designed to identify and celebrate visionary entrepreneurs making a significant difference in their industries and communities. View source - https://bit.ly/4hdwqSs Google Engage Agency (Partner): 2014 silver award winner and second place in Google's 'Best Small Agency' annual competition. View source - https://adage.com/ and https://bit.ly/3Wz5kOL

     Front-end Developer (coder): University of California at Los Angeles (UCLA) Extension Boot camp. 9/2011. *Proficient in HTML, CSS3, and JavaScript frameworks including React and Angular, API Integration, Testing, and Debugging using browser developer tools.  Harvard University (edx.org), CS50 Web Programming with JavaScript & Python. May 2020.  Meta/Facebook Developer Program (certified). Jan 2023.  Shopify-approved Partner and Expert Developer. View partner dashboard - https://bit.ly/3wPOro5
    1 article(s) published — Digital Marketing, SEO/AEO, Generative AI, Brand Vision & Strategy Creation
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