KEVIN D. JAMES
Executive Director | SEO/AEO/GEO & Generative Engine Optimization Strategist
(303) 257-4484 • kdwaynejames@gmail.com • linkedin.com/in/kjproweb • Denver, Colorado
28,300%
Peak ROAS
20+
Yrs Experience
20,000+
Pages Optimized
Top 1%
Clutch Rating
877%
Conversion Lift
3X
Best Agency
EXECUTIVE PROFILE
Award-winning SEO/AEO/Generative AI strategist with 20+ years driving measurable organic growth for Fortune 500 brands and healthcare enterprises. Among the first US practitioners to deploy Answer Engine Optimization (AEO) at scale with documented AI citation results across ChatGPT, Google Gemini, Perplexity AI, and Claude AI. 3X Best Global Agency (Clutch.co 2024-2026). Principal author of The Complete AEO & LLM Visibility Playbook (2026). Educator, strategist, and technical architect with proven ability to manage $100K-$650K+ monthly budgets and lead teams of 4-12 specialists.
CORE COMPETENCIES
SEO/AEO/GEO Strategy • LLM Visibility & AI Citation Tracking
Technical SEO Architecture • Schema Markup & Structured Data
Core Web Vitals Optimization • E-E-A-T & YMYL Strategy
Generative Engine Optimization • PPC & Paid Media Management
Google Business Profile Optimization • Local & Multi-Location SEO
Executive Leadership • Team Building & Educator/Professor
PROFESSIONAL EXPERIENCE
Agency Owner / Director of Digital Marketing — KJ Pro Web June 2008 – Present
18 years directing SEO, AEO, conversion optimization, and paid media for Fortune 500 and enterprise clients.
AEO/GEO Pioneer: Among first US agencies deploying Answer Engine Optimization at scale—llms.txt protocols, AI citation tracking, LLM-optimized architecture for ChatGPT, Gemini, Perplexity, Claude AI visibility.
Technical SEO at Scale: Personally optimized 20,000+ pages achieving 95%+ Core Web Vitals/PageSpeed scores. Proof of work.
Enterprise Leadership: Managed 7–12 concurrent client accounts across healthcare, legal, e-commerce, SaaS, and merchant services. Former agencies: National Positions, 180Fusion (INC Top 100 Fastest Growing), Blue Tangerine, Madison Miles Media.
Multi-Location Mastery: Directed SEO for 12 CertaPro Painters franchises ($700MM+ network, 350+ locations). Developed scalable playbooks, templates, and national replication strategies.
Results-Driven Leadership: K-1 Global LTD (world's largest kickboxing promotion, $100MM+)—grew Facebook 16,899 → 335,000 (60 days), scaled YouTube 49,100 → 59.1M followers. Versa Products ($44.9M manufacturer)—led 8-person team managing $100K/month budgets, achieved 400%-2,600% ROI.
SEO & PPC Manager — Madison Miles Media Sept 2023 – Aug 2025
Premier content marketing agency (Folio, Magnum Opus, Telly, Pearl Awards)
Managed 7–10 high-profile healthcare/B2B/consumer accounts, delivering customized SEO and paid media solutions exceeding KPIs.
Sr. SEO Specialist II & PR — Denver Health & Hospital Authority May 2017 – Dec 2019
Top-10 U.S. regional hospital system ($1.8B revenue, 8,700 employees)
+1,100% Organic Traffic: Boosted CTR 198.6%, driving 1,100% traffic increase across 20,000+ page property. Proof.
877% Conversion Lift / −41% CPA: Reduced cost-per-acquisition 41.24% while boosting conversions 877.27%. Proof.
Sr. Content Marketing Strategist — Disney Consumer Products Group July 2015 – Dec 2016
Strategic contractor, Disney's $59B global enterprise (Pixar, Marvel, Lucas Films)
+400% YouTube Growth (90 days): Scaled Walt Disney Animation Studios channel 400% subscriber growth within 90 days; sustained 12+ months.
Nine Major Film Launches: Co-authored SEO/PPC strategy for Marvel's The Avengers, Iron Man 3, Wreck-It Ralph, Lincoln, Oz The Great & Powerful—contributed to opening-weekend performance.
KEVIN D. JAMES
Continued — Page 2
SEO/AEO/GEO EXPERTISE & STRATEGIES
Answer Engine Optimization (AEO) & LLM Visibility
"Answer-First" Architecture: Content structures (Q&A, FAQ schema, tables, bullet formats) optimized for AI parsing—Featured Snippets, AI Overview citations.
LLM Optimization: Deep understanding of how GPT-4/5, Claude, Gemini process/rank/cite content—maximizing brand inclusion in AI-generated responses.
AI Citation Tracking & llms.txt Protocol: llms.txt implementation + monitoring tools to track citations across ChatGPT, Perplexity, Gemini, AI engines.
Schema & Structured Data: Advanced JSON-LD deployment (Organization, FAQPage, HowTo, Service, LocalBusiness, Product, Article, Speakable) for rich results and AEO potential.
Zero-Click & Voice Search: Featured Snippet, People Also Ask, and voice-query optimization in zero-click-first environment.
TECHNICAL TOOLKIT
SEO & AEO:
Claude AI, Perplexity, Gemini, ChatGPT, Frase.io, Surfer SEO, Search Atlas, RankScale.ai, GEO Ranker, Rank Math Pro, Otterly, Alli AI
Analytics:
GA4, Google Search Console, Looker Studio, Adobe Analytics, Ahrefs, SEMrush (AI Visibility), SpyFu
Paid Media & MarTech:
Google Ads, Meta Ads Manager, HubSpot, Salesforce, Jasper.ai, Zapier, Optmyzr, WordStream
Front-End Dev:
HTML5, CSS3, JavaScript, React.js, Python, REST API, Git, Responsive Design
AWARDS & RECOGNITION
Clutch.co 'Best Global Agency' (2024-2026): Top 1% rating across 6 marketing categories, outperforming 158,400+ agencies globally. Global Marketing Leader, Top AI Company (Denver), Top Digital Marketing (Colorado).
Google Engage Agency Partner (2014): Silver Award, Best Small Agency — featured in Ad Age Magazine.
Entrepreneur of Impact Nominee (2025 & 2026): Daymond John (Shark Tank) program recognizing visionary entrepreneurs. Official source.
EDUCATION & CERTIFICATIONS
MBA, Marketing — University of Tampa, John H. Sykes College of Business (1997)
BA, Music Theory & Jazz Composition — University of Akron (1984)
Google Certifications: GA4, Google Ads, Digital Marketing & E-commerce (6 certificates)
SEMrush Technical SEO Certified (2011-2026): Basic, Advanced, Technical Specialist
Advanced Technical Training: Full Stack Developer (UCLA, 2011), Harvard CS50 Web Programming (2020), Outskill.com AI Mastermind Bootcamp (2026)
Additional Certifications: Meta Front-End Developer (2023), Shopify Approved Partner (8 badges), LinkedIn Business Marketing Ad Manager, IBM AI Foundations, Google Machine Learning Foundations
EDUCATOR & THOUGHT LEADER
Adjunct Professor: University of Denver Digital Marketing Bootcamp (2020-2022). Authored SEO curriculum, taught 140+ students.
Published Author: Principal author of The Complete AEO & LLM Visibility Playbook (2026). Numerous published articles on AI-driven search optimization.
MILITARY SERVICE
United States Navy (1983-1996): Chief Petty Officer (CPO), E-7 | NSW Parachutist & Master Training Specialist | Honorable Discharge
