Brand Storytelling, Brand Voice & Content Development Packages
Four ways to retain KJ ProWeb — from a firm-foundation brand build to full-counsel content partnership. Every package can be paid in full or spread into convenient monthly installments for up to one full year, so world-class content fits your firm's cash flow.
The Opening Statement
For new or rebranding firms that need a story, a voice, and a website that says it right.
- Brand Story discovery session & written firm narrative
- Brand Voice Guide (tone, vocabulary, do's & don'ts)
- Website copy for 5 core pages (Home, About, Practice Area, Results, Contact)
- 10 client-focused FAQs
- 1 attorney bio, professionally written
- 2 rounds of revisions
- Delivery in 3–4 weeks
The Case Builder
For established firms ready to educate clients and build search visibility month after month.
- Everything in The Opening Statement
- 2 SEO blog posts per month (12 total)
- 1 in-depth legal article per month (6 total)
- FAQ library expanded to 25 questions
- Keyword & local SEO research for your market
- Quarterly content strategy call
- Up to 3 attorney bios
The Advocate
For growth-minded firms that want a steady, authoritative presence everywhere clients look.
- Everything in The Case Builder
- 4 SEO blog posts per month (48 total)
- Monthly client email newsletter, written & ready to send
- 4 case-result stories / case studies per year
- Full FAQ library (50+ questions) by practice area
- Monthly strategy & performance call
- Priority 5-business-day turnaround
Full Counsel
For firms that want KJ ProWeb as their complete outsourced content department.
- Everything in The Advocate
- Weekly blog publishing (up to 8 posts per month)
- Social media content calendar & captions, monthly
- Video scripts for ads, intros & client education
- Press releases for verdicts, awards & firm news
- Dedicated senior content strategist
- 48-hour rush turnaround available
Flexible Payment Plans — Up to 12 Months
Great content shouldn't strain your firm's cash flow. Every package above may be paid in full (and Tier I–II clients who pay in full receive a 5% courtesy discount), or spread across 3, 6, or 12 equal monthly installments — your choice, with no interest and no penalty for early payoff.
| Package | Pay in Full | 3 Monthly Payments | 6 Monthly Payments | 12 Monthly Payments |
|---|---|---|---|---|
| Tier I — The Opening Statement | $3,325 (5% off) | $1,167/mo | $584/mo | $295/mo |
| Tier II — The Case Builder | $6,840 (5% off) | $2,400/mo | $1,200/mo | $600/mo |
| Tier III — The Advocate | $15,600 | $5,200/mo | $2,600/mo | $1,300/mo |
| Tier IV — Full Counsel | $30,000 | $10,000/mo | $5,000/mo | $2,500/mo |
One-Time Engagement Retainer
A one-time retainer fee of $2,500 – $5,000 may be required depending on the complexity and scope of work.
The retainer secures your place on our production calendar, funds the discovery and research phase of your engagement, and is quoted in writing before any work begins. Where applicable, the retainer is credited toward your package total — it is not an added cost on top of straightforward engagements.
Typical retainer guide: standard single-attorney engagements, $2,500 · multi-attorney or multi-practice-area firms, $3,500 · complex rebrands, multilingual content, or multi-location firms, up to $5,000.
Every engagement begins with our Brand Storytelling, Brand Voice & Content Development Brief and a complimentary consultation. Custom scopes, à la carte projects, and firm-specific bundles are always available — if none of these tiers fits exactly, we'll draft one that does. Prices reflect current rates and are confirmed in your written proposal.
