What Is Ecommerce?
Ecommerce, is short for “electronic commerce”, and it refers to buying and selling of products and services online.
It encompasses a wide range of business models, including business-to-consumer (B2C) sales activity, business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B) transactions.
Ecommerce Growth Projections (2025–2030)
*Global market size and growth rate.
- 2025: 8.6% growth, with sales reaching approximately $1.3 trillion.
- 2026: 8.8% growth.
- 2027: 9.0% growth, surpassing $1.5 trillion in online sales.
- 2028: 8.5% growth, with total ecommerce sales forecast to reach about $1.7 trillion.
- By 2028, the US ecommerce market share is set to hit 20%, meaning that $1 out of every $5 spent on retail items will be transacted online.
The global ecommerce market is experiencing robust expansion. In 2024, the market was valued at approximately $25.4–26 trillion. By 2030, it is projected to reach between $73.5 trillion and $73.8 trillion, representing a compound annual growth rate (CAGR) of about 19%24. This growth is driven by several factors:
Increased internet penetration and smartphone adoption
Shifting consumer behaviors toward online shopping
Advancements in digital payment methods
The rise of omnichannel and social commerce
Ongoing innovations in logistics and supply chain management
Sources:
- US Ecommerce Growth Projections (2024–2028) – https://www.oberlo.com/statistics/us-ecommerce-growth-projections
State of eCommerce 2025: What Should Business Focus On. – https://www.graas.ai/blog/state-of-ecommerce-2025-report
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