SEO Services

Search engine optimization involves the work of creating and integrating algorithm-friendly code into a website along with offline marketing that together influence search engines to index or crawl a given website giving it prominent rank visibility when a “search query” is made for a product, service or information.


 

 


A little-known truth about SEO is that no matter how many ideal keywords are integrated into a webpage, and regardless of the number of or significant backlinks, or being ranked #1 on the front page of Google, for a single phrase — none of those technical components by itself will guarantee online success.

It’s about producing great websites that a target audience will enjoy, engage with, and influence buyers. There must be rich content that Google values and that entices visitors to take the desired action.


 

SEO ANALYSIS & TASK ORDER CHECKLIST

At the beginning of SEO work to be performed on your digital properties, we audit your complete portfolio of digital assets to get a clear understanding of what has been done in the past and what needs to be done going forward to achieve desired goals.

After we’ve identified your site’s strengths and weaknesses, we develop a roadmap that outlines what work will be done that will lead to organic growth and success.
- This work includes evaluation and assessment of title tags, page description content, metatags, a keyword density analysis of each webpage, the effective use of keywords relevant to the content on individual web pages, backlinks, and search engine rank position analysis of your top five competitors. (Includes on-page and off-page SEO recommendations.
Bundled together with SEO tasks covered in this phase of work, a plethora of different testing and assessment work takes place;

URL & IP Address Canonicalization Testing, W3C Validation Testing, Website Page Speed Load-time, Cross-browser Compatibility Testing, Testing for Google Mobile-first Compliance, Local Rank Search Engine Visibility Checker (using the HubSpot Website Grader)
Research, analysis, and development of individual website page H-1 through H-6 meta-tags. In other words, each individual page on your website must feature its own page title, page description, integration of keywords and key-phrases as well as optimized images and multi-media content.
KJ Proweb utilizes multiple SEO analysis and website diagnostic testing tools: 6 different URL & IP Address Canonicalization Testing Tools 4 different W3C Validation Testing Tools GetFireBug.com - a full-featured code debugger and editing tool to fix HTML, CSS, JavaScript, jQuery and XML code errors in real-time. Multiple website analysis and grading tools HubSpot's Website Grader Local Rank Search Engine Visibility Checker 7 different Keyword Density Testing Tools Alexa.com (Alexa Webmaster Toolbox) SpyFu.com KeywordSpy.com SEMRush.com SEO Book Acquisio.com SEO ToolKit.com Google Webmaster Tools Bing Webmaster Tools Microsoft SEO Tool Kit Yahoo Web Analytics
We use several highly effective software programs to research backlinks, find link-building opportunities and discover potentially damaging links. Our backlinks toolbox includes: SEMRush Backlink Analyzer MOZ Pro Research Tools Ahrefs.com SEO PowerSuite Backlink Builder Linkody.com CognitiveSEO.com FreshLinkFinder.com LongTailPro.com AuthoritySpy RankSignals.com BuzzStream
Google algorithms reward websites with great content. Google algorithms analyze and crawl websites with fresh content that matches unique search terms and phrases. The more great content your site has, the better. Great content brings more traffic and also converts more visitors to customers! Therefore, relevant content is a critical part of our search engine optimization strategy. We’ll work to make your content more informative and engaging. Our content writers can adjust content or provide content on a continual basis or guide clients in writing the content themselves.
With an emphasis on Google Mobile-first Indexing; Google + For Business and Google Map Yahoo and MSN Bing Local listing Optimization of map listings:  inclusive of listing verification via telephone as required by Google Selection of appropriate business listing categories Building inbound Links (From Local/City Websites) Building and Increasing Google reviews and positive ratings Review Site Listings: Yelp.com, Urbanspoon, Zagat Citation building: Accumulation of lists of top citation directories for various countries and business niches; to include InfoPages, Super Pages, Yellow Pages, eLocal, WhoIs, Merchant Circle, Mojo Pages, Swarm, CitySearch, Trip Advisor, Cortana, YaSabe, Four Square
Dmoz.org, Bing Webmaster Tools, Yahoo Directory, Wikipedia.org, Tumblr and Yelp.com
Install Google Analytics (or other traffic tracking tools).
Use a sitemap generating tool to keep an updated sitemap at all times.
Add Structured Data Markup to your website.
Submit your sitemap to Google Search Console and Bing Webmaster Tools.
 

ADVANCED TECHNICAL SEO WORK

  • Site design consultation, content development, content writing, coding, search engine optimization, and code integration.
  • Define SEO and all online marketing objectives.
  • Clarify and define integrated online and offline marketing plans, strategies, budget, target audience, performance benchmarks, and ROI.
  • Google AdWords campaign budget analysis, keyword research, premium keywords, search phrases, and a keyword density analysis. Perform ‘semantics’ search queries on chosen keywords and search phrases.
  • Back-links (inbound) and outbound links, image optimization, and anchor text analysis.
  • Site design consultation, content development, content writing, coding, search engine optimization, and code integration.
  • Link campaign development. Integration of keywords, search terms and search phrase combination into each website page.
  • Site map and RSS feed inclusion.
  • Blog development and press release creation.
  • Content rich, topic-specific article production and submission.
  • Evaluate and critic proposed SEO strategies against previous case history and best practices.
  • Research social media site(s) and develop a collective web presence linking strategy.
  • Establish post-launch analytics/KPI reporting and ongoing maintenance plan.
  • Benchmark of current search engine rank report inclusive of link popularity status, cross-browser compatibility inspection.
  • Test website load-time/speed and browser caching. Search for “Crawl Errors” and 404 error pages.
  • Perform a competitive intelligence study on a client’s top #5 online ranked competitors.
  • Search engine rank analysis, keyword analysis.
  • Google AdWords campaign budget analysis, keyword research, premium keywords, search phrases, and a keyword density analysis. Perform ‘semantics’ search queries on chosen keywords and search phrases.
  • Back-links (inbound) and outbound links, image optimization, and anchor text analysis.
  • Site design consultation, content development, content writing, coding, search engine optimization, and code integration.
  • Link campaign development. Integration of keywords, search terms and search phrase combination into each website page.
  • Site map and RSS feed inclusion.
  • Blog development and press release creation.
  • Content rich, topic-specific article production and submission.