Search engine optimization is tactical and strategic work of creating algorithm-friendly on-page website code along with off-page Internet marketing aimed at influencing search engines to index or crawl a website giving it prominent rank visibility.


 

 


A little-known truth about SEO is that no matter how many ideal keywords are integrated into a webpage, regardless of the number of or significant backlinks, or being ranked #1 on the front page of Google, for a single phrase — none of those accomplishments by itself will guarantee online sales and profitability.

Effective search engine optimization requires a great website built to meet the needs and desires of a specific target audience. The website must engage the audience, be easy to navigate, and feature content that Google values as relevant.


 

SEO ANALYSIS & TASK ORDER CHECKLIST

At the beginning of SEO work to be performed on your digital properties, award-winning SEO Expert, Kevin James, will perform a comprehensive search engine results page (SERP) analysis and online competitive intelligence research on your digital properties.

The objective is to identify the your top five most visible online competitors, discover their strategies, tactics, and thereafter use that data to assist in producing an intelligent SEO strategy for you.

We audit your complete portfolio of digital assets to get a clear understanding of what has been done in the past and what needs to be done going forward to achieve desired goals.
- This work includes evaluation and assessment of individual page title tags, H2 page description, meta-tags, and a keyword density analysis of each webpage.

We proceed to identify high-value keywords relevant to the content on each individual web page, and the use of internal and external backlinks.
Bundled together with SEO tasks covered in this phase of work, a plethora of testing and assessment work takes place;

URL & IP Address Canonicalization Testing (Tools used: seoptimer.com, seomator.com, seoreviewtools.com, https://pingtool.org)
W3C Audit & Code Validation Testing (https://www.w3.org/WAI/ER/tools/)
Website Page Speed Load-time

Cross-browser Compatibility Testing (https://validator.w3.org/)
Testing for Google Mobile-first Compliance (https://search.google.com/test/mobile-friendly)
Local Rank Search Engine Visibility Checker (using the HubSpot Website Grader)
Research, analysis, and development of individual website page H-1 through H-6 meta-tags. In other words, each individual page on your website must feature its own page title, page description, integration of keywords and key-phrases as well as optimized images and multi-media content.
KJ Proweb utilizes multiple website diagnostic testing and SEO analysis tools:

URL & IP Address Canonicalization Testing Tools
W3C Validation Testing Tools
GetFireBug.com - a full-featured code debugger and editing tool to fix HTML, CSS, JavaScript, jQuery and XML code errors in real-time.
Multiple full scope website analysis and SEO grading tools
HubSpot's Website Grader

Screaming Frog
Ahrefs.com
TheHOTH.com
Local Rank Search Engine Visibility Checker
Keyword Density Testing Tools
Alexa.com (Alexa Webmaster Toolbox)
SpyFu.com
KeywordSpy.com
SEMRush.com
SEO Book

Acquisio.com
SEO ToolKit.com
Google Webmaster Tools
Bing Webmaster Tools
Microsoft SEO Tool Kit
Yahoo Web Analytics
We use several cutting-edge software programs to research backlinks, discover link-building opportunities and identify potentially damaging links. Our link-building toolbox includes:
SEMRush Backlink Analyzer
MOZ Pro Research Tools
Ahrefs.com
SEO PowerSuite
Backlink Builder
Linkody.com
CognitiveSEO.com
FreshLinkFinder.com
LongTailPro.com
AuthoritySpy
RankSignals.com
BuzzStream
Google algorithms reward websites with great content. Google algorithms analyze and crawl websites with fresh content that matches unique search terms and phrases. The more great content your site has, the better. Great content brings more traffic and also converts more visitors to customers!

Therefore, relevant content is a critical part of our search engine optimization strategy. We’ll work to make your content more informative and engaging. Our content writers can adjust content or provide content on a continual basis or guide clients in writing the content themselves.
With an emphasis on Google Mobile-first Indexing;
Google + For Business and Google Map
Yahoo and MSN Bing Local listing
Optimization of map listings:  inclusive of listing verification via telephone as required by Google
Selection of appropriate business listing categories
Building inbound Links (From Local/City Websites)
Building and Increasing Google reviews and positive ratings
Review Site Listings: Yelp.com, Urbanspoon, Zagat
Citation building: Accumulation of lists of top citation directories for various countries and business niches; to include InfoPages, Super Pages, Yellow Pages, eLocal, WhoIs, Merchant Circle, Mojo Pages, Swarm, CitySearch, Trip Advisor, Cortana, YaSabe, Four Square
Dmoz.org, Bing Webmaster Tools, Yahoo Directory, Wikipedia.org, Tumblr and Yelp.com
Install Google Analytics (or other traffic tracking tools).
Use a sitemap generating tool to keep an updated sitemap at all times.
Add Structured Data Markup to your website.
Submit your sitemap to Google Search Console and Bing Webmaster Tools.
 

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