Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

mobile marketing statistics

80% of Internet users own a Smartphone and use it as their primary tool to surf the web

Inbound marketers have been following the upward trend of mobile marketing for years and it’s reached a point that all marketers can’t ignore it anymore. Optimizing for mobile users and creating a mobile marketing strategy are two things that if you haven’t done already, you absolutely must do in 2018 and beyond. No excuses.

Introducing Google Mobile-first Indexing

How Google Mobile First Indexing Affects Websites Featured Image 1

Mobile-first indexing is the launch of Google’s newest algorithm change and planned shift to look primarily at mobile-friendly content and mobile responsiveness first, rather than desktop.

Google first introduced the concept of mobile-first indexing back in November of 2016, almost one year ago. Mobile-first indexing arose in response to new search norms, where more users search on mobile devices than on desktop devices. Because the majority of web users now view content on mobile devices, Google is shifting the way it indexes content.

—– After this update, Google will maintain its reliance on a single index of apps and pages, but will be looking to the mobile version of pages first—hence the term “mobile-first.”

Why make a website mobile-friendly?

The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch the screen on their cell phone or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.

google mobile first example

How do I start?

The work involved in making a mobile-friendly site can depend on your developer’s resources, your online business model, and level of expertise if you feel that you can do it yourself.

On a very basic implementation level, transitioning an existing desktop site to “mobile-first-indexed” compliant one may require changing your existing website to a mobile responsive one and modifying sections of content to enhance a mobile-user shopping experience. All of these factors and others must be taken into consideration.

How much does it cost to modify an existing website for mobile-friendly local visibility?

The answer is, it varies depending on the complexity of your existing website and the type of hosting platform. KJ Proweb starts with pricing ranging from $800.00 for a small website and upwards to an average of $3,800.00 depending on selected options and technical variables.


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