CLIENT: K-1 Global Holdings LTD.



K-1 Global, also known as, K-1™ Fighting Entertainment Group (FEG) is the oldest and largest professional kickboxing event promotion organization in the combat sports industry.


Since 1993, K-1™  has delivered live martial art sports tournaments to standing room only capacity crowds in 38 countries held inside of the largest sports coliseums and auditorium in the world.

K-1™ features only the most talented athletes in the sports of kickboxing, karate, and kung fu. Events are broadcast on the largest television networks in the world; ESPN Television, CBS Sports, Spike TV and HDNet in the United States, Fuji TV in Japan, Euro Sports and other networks across the globe. 

 


OUR ROLE: Director of Digital Marketing & Global Communications

Kevin James was responsible for the development and management of aspects of K-1’s digital assets.

  • Search Engine Optimization – led and directed all aspects of SEO strategic planning and execution.
    • SEO competitive intelligence analysis, keyword and search phrase research, H1 through H6 tag integration, back-link/internal link management, site architecture, structure/layout and design
    • Content development, Image Alt Text creation, XML sitemaps, structured data markup, and Google Search Console management and monitoring.
  • PPC & Social Media Advertising – principal responsible for a monthly digital advertising budget of $20,000.00.
    • Creation, publication and management of all social media content; Facebook, Twitter and YouTube.
    • Updated and managed all social media content utilizing automated tools;
    • Oversight of the K-1 LiveStream PPV Action Network. Conceived, developed and managed by Kevin James from the ground-up.

Major Accomplishments

  • Within the first 21 days of hire, Kevin James redesigned of the official K-1.tv website, fully integrated social media platforms into the website resulting in a 1,400% increase in online engagement.
  • On-page SEO and organic search engine marketing work led by Kevin James contributed to an 680% increase in online conversions at the point-of-sale within a 45 day time period.

This event poster was created by Kevin James for the 2013 K-1 World Grand Prix Final. This graphic piece was developed using Adobe Photoshop and Illustrator.

In March of 2013, Kevin James created and launched K-1’s first even live-stream pay-per-view network. This was accomplished through the use Google’s G Suite Enterprise platform and live stream capabilities available on Google Hangouts. These services to allow up to 100,000 people to watch a live-stream event in view-only mode. 

K-1’s first ever live-stream pay-per-view broadcast was held in Zagreb, Croatia on March 13, 2013. The featured event attracted 46,336 pay-per-view buys with each customer paying $19.95 each to witness the tournament. K-1 generated $924,000 in online sales in a single day.


IMAGE #1: Google Analytics traffic report for the week of February 28th through March 15th of 2013.

Kevin James grew the YouTube subscriber base from 52,192 to more than 59 million.


*See the page five of the Search Engine Rank Position (SERP) report provided below.

https://www.slideshare.net/KevinJames15/you-tube-marketing-campaign-double-click-for-k1-global-by-kevin-james


Pay-Per-Click Ad Campaign Results

Results of a five (5) day social media advertising campaign.

  • Total Ad Spend: $5,800.00
  • Key Performance Indicators (KPIs): 455,420 Impressions + 791,893 Impressions
  • Clicks: 9,140 + 54,158
  • Total Number of Sales: 46,322
  • Conversion Rate: 73% of visitors converted by purchasing event tickets at $19.95 per ticket.
  • Revenue Generated: $924,405.20 in a single day on a $7,377.00 investment.
  • Return-On-Investment: 43,000%


FACEBOOK ADVERTISING CAMPAIGN AND A/B SPLIT TEST

  • Project 1: Facebook Advertising Campaign
  • Task Order: A/B Split Test conducted over a five day period. Produce and run two separate advertising campaigns. Track and measure results of the same.
  • Total Ad Spend: $3577.00
  • KPIs: 847,307 Impressions
  • Total Clicks: 2251 Total Clicks
  • Conversion Rate: 50% of visitors converted to purchase event tickets priced at $19.95 per ticket.
  • Total Sales: 1,838 sales of the live-streamed PPV broadcast at $19.95 per ticket.
  • Revenue Generated: $36,668.10 on a $3577.00 investment.
  • Return On Investment: 1025% ROI

Second component of the A/B Split Test

  • Task Order: Track and measure results of a five-day advertising campaign
  • Total Ad Spend: $3,800.00
  • KPIs: 455,420 Impressions + 791,893 Impressions
  • Clicks: 9,140 + 54,158
  • Total Sales: 48,020
  • Conversion Rate: 73% of visitors converted to purchase event tickets at $19.95 per ticket.
  • Revenue Generated: $957,999.00 *In a single day on a  $7,377.00 investment.
  • Return-On-Investment: 43,000%


Return on Investment 43,000%



Sample of Video Production Work I


Sample of Video Production Work II