K-1 World Championship Kickboxing

Client Name: K-1 Global Holdings, LTD.


K-1 Global Holdings LTD., also known as, K-1™ Fighting Entertainment Group (FEG) is the oldest and largest professional kickboxing event promotion organization in the combat sports industry. Since 1993, K-1  has delivered live martial art sports tournaments to standing room only capacity crowds in 38 countries held inside of the largest sports coliseums and auditorium in the world.

K-1™ features only the most talented athletes in the sports of kickboxing, karate, and kung fu. Events are broadcasted on the largest television networks in the world; ESPN Television, CBS Sports, Spike TV and HDNet in the United States, Fuji TV in Japan, Euro Sports and other networks across the globe.


 


You are looking at graphic design work; banner ads, posters and collateral marketing pieces created by KJ Proweb.


OUR ROLE


Director of Digital Marketing & Global Communications (full-time outsourced contractor)

  • Kevin James was responsible for the development and management of aspects of K-1's digital assets.
  • Onpage and off-page SEO.
  • Paid search engine advertising managing a $5,000.00 monthly budget.
  • Creation and publication of social media content; Facebook and Twitter
  • Daily updates of social media content utilizing automated tools; Hoot Suite, Sprout Social, and TweetDeck.com
  • Oversight of the K-1 VPN hosting platform (which Kevin James constructed from the ground-up), website security, and ongoing technical support.
  • Tweaking Javascript, CSS and HTML; creating animation, video, sound, logos and artwork; installing Java, Javascript coding and Flash; installing Perl scripts; and backing up the site.

Key Accomplishments

  • Within the first 21 days of hire, Kevin James has finished a complete redesign of the official K-1.tv website, all social media platforms, fully integrated social media into the website which resulted in a 1,400% increase in web presence engagement during that time period. This includes new "Likes" and 'followers'.
  • On-page SEO and organic search marketing work performed by Kevin James contributed to an 80% increase in conversions at the point-of-sale within the same 21-day timeframe.

This event poster was created by Kevin James for the 2013 K-1 World Grand Prix Final. This graphic piece was developed using Adobe Photoshop and Illustrator.


In March of 2013, Kevin James created and launched K-1's first even live-stream pay-per-view network. This was accomplished through the use Google's G Suite Enterprise platform and live stream capabilities available on Google Hangouts. These services to allow up to 100,000 people to watch a live-stream event in view-only mode. 

K-1's first ever live-stream pay-per-view broadcast was held in Zagreb, Croatia on March 13, 2013. The featured event attracted 46,336 pay-per-view buys with each customer paying $19.95 each to witness the tournament. K-1 generated $924,000 in revenue via online sales in a single day.


IMAGE #1: Google Analytics traffic report for the week of February 28th through March 15th of 2013.


Kevin James spearheaded the growth of K-1's YouTube subscriber base. Within just three (3) months of assuming leadership of K-1's YouTube platform, Kevin James grew the YouTube subscriber base grew from 52,192 to more than 59 million.

*See the page five of the Search Engine Rank Position (SERP) report provided below.

https://www.slideshare.net/KevinJames15/you-tube-marketing-campaign-double-click-for-k1-global-by-kevin-james


Pay-Per-Click Ad Campaign Results

Client Needs: Plan, organize, launch and measure the results of a five (5) day social media advertising campaign.

  • Total Ad Spend: $5,800.00
  • Key Performance Indicators (KPIs): 455,420 Impressions + 791,893 Impressions
  • Clicks: 9,140 + 54,158
  • Total Number of Sales: 46,322
  • Conversion Rate: 73% of visitors converted by purchasing event tickets at $19.95 per ticket.
  • Revenue Generated: $924,405.20 - in a single day on a $7,377.00 investment.
  • Return-On-Investment: 43,000%


FACEBOOK ADVERTISING CAMPAIGN AND A/B SPLIT TEST

  • Project 1: Facebook Advertising Campaign
  • Task Order: A/B Split Test conducted over a five day period. Produce and run two separate advertising campaigns. Track and measure results of the same.
  • Total Ad Spend: $3577.00
  • KPIs: 847,307 Impressions
  • Total Clicks: 2251 Total Clicks
  • Conversion Rate: 50% of visitors converted to purchase event tickets priced at $19.95 per ticket.
  • Total Sales: 1,838 sales of the live-streamed PPV broadcast at $19.95 per ticket.
  • Revenue Generated: $36,668.10 (on a $3577.00 investment)
  • Return On Investment: 1025% ROI

Second component of the A/B Split Test

  • Task Order: Track and measure results of a five-day advertising campaign
  • Total Ad Spend: $3,800.00
  • KPIs: 455,420 Impressions + 791,893 Impressions
  • Clicks: 9,140 + 54,158
  • Total Sales: 48,020
  • Conversion Rate: 73% of visitors converted to purchase event tickets at $19.95 per ticket.
  • Revenue Generated: $957,999.00 *In a single day on a  $7,377.00 investment.
  • Return-On-Investment: 43,000%


Return on Investment 43,000%



Sample of Video Production Work I


Sample of Video Production Work II

https://www.youtube.com/watch?v=-Cx5VVk1n78[/emb