Hemp derived CBD, hemp flower, vapes, tobacco, kratom, and recreational paraphernalia are federally regulated products. Prior to launching an e-commerce store it’s important to do some research to understand state and federal guidelines relevant to what you can and cannot publish online.

The Federal Trade Commission (FTC) guidelines strictly prohibits the use of certain words and phrases in online and print marketing materials that could be interpreted as unsubstantiated medical claims. *Reference sources; FTC Publication: December 17, 2020.

“Companies made unsupported claims that their oils, balms, gummies, coffee, and other goods could treat serious diseases such as cancer and diabetes.” Press Release: FTC and FDA Warn Florida Company Marketing CBD Products about Claims Related to Treating Autism, ADHD, Parkinson’s, Alzheimer’s, and Other Medical Conditions, Oct. 22, 2019, available at:

• https://www.ftc.gov/news-events/press-releases/2019/10/ftc-fda-warn-florida-company-marketing-cbdproductsabout-claims;
• Press Release: FTC Sends Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases, Including Cancer, Alzheimer’s, and Multiple Sclerosis, Sept. 10, 2019, available at:  https://www.ftc.gov/news-events/press-releases/2019/09/ftc-sends-warning-letters-companiesadvertising-their-cbdinfused
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