There are several online tools that you must activate and use on a regular basis.
(a) Google Search Console – Launch a Google Search Console account. GSC is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It helps developers, website owners, and SEO professionals understand how their site is performing on Google. Along GSC you will find a powerful suite of additional free tools; Google Speed Testing Tool, Google ChromeDev Tool, Google Analytics, Google Lighthouse, and a Google Data Studio reporting dashboard.
(b) Google Business List (GBL) – features the Name, Address and Phone number (NAP) of a business along with a map containing driving instructions. A GBL also features information about the products or services that you sell, hours of operation, photos or images that the site owner chooses to upload. A Google Business listing can only be managed (or edited) by first creating a Google My Business Profile. The person or agency handling your SEO services needs to understand how to navigate between your Google My Business List and then your Google My Business Profile.