Your Google My Business (GMB) profile is the single most important SEO tool a business owner can put to use when gaining strong local search engine rank visibility is the goal.
A GMB account makes it easy for Google’s algorithm to recognize and interpret what your business is, identify exactly where you’re located, and understand the products or services sold. In other words, when you create and publish a strong Google My Business profile — search engine algorithms can quickly and easily find a company that matches the search inquiry data and present that company to the world.
According to a study conducted by Bright Local, 84% of searches conducted online are for discovery and do not include direct terms. This means that the vast majority of customers are simply looking for any type of company, not a specific one, such as a restaurant nearby or a mechanic shop in the area.
Therefore, if you are not optimizing your GMB page, you are only attracting that remaining 16% who look for specific companies. Furthermore, companies that utilize GMB receive an average of 943 views on search and 317 on map views every month.
Over 70% of all Internet searches for goods and services are local-based. This means, if your business isn’t optimized for local search, you’re invisible to the thousands of potential customers who are ready to shop and buy now. Our video featured below explains the importance and power of local search marketing.