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Improve Search Engine Rank Visibility By Using the Google 3-Pack & Bing Webmaster Tools

Google’s search engine algorithms are designed to boost local area businesses to the top of search result listings. This means, your SEO strategy must prioritize mobile-first compliance and gaining local search engine rank visibility.

Google My Business for VersaTables

Google My Business (GMB)

Google Search Console

Google Analytics

Bing Webmaster Tools

Achieving the goal of showing up on Google when online surfers look for a product or service that you sell requires more work than just submitting your brand name and company details to Google My Business (GMB).

You need to ensure that your local search listings are:
  • - Claimed
  • - Verified Accurate
  • - Optimized
  • paid-search-listing

    Crafting An Effective Local Search Marketing Strategy

    Google© is by far the world’s largest search engine. For that reason, it’s important to establish a complete digital identity on Google by completing the following tasks.
    1. Launch a verified and fully optimized Google My Business Listing. This is step number one. Google My Business (GMB) is a free and easy-to-use tool for organizations to effectively manage their online presence across Google, including Search platforms and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
    2. Launch a Google Search Console account. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It helps developers, website owners, and SEO professionals understand how their site is performing on Google.
    3. After setting up and verifying your GMB profile, your Google Search Console, and Google Analytics account, we expand your digital footprint by building out citation pages and local search directories.

    Your Google My Business (GMB) profile is the single most important SEO tool a business owner can put to use when gaining strong local search engine rank visibility is the goal.  

    A GMB account makes it easy for Google’s algorithm to recognize and interpret what your business is, identify exactly where you’re located, and understand the products or services sold. In other words, when you create and publish a strong Google My Business profile — search engine algorithms can quickly and easily find a company that matches the search inquiry data and present that company to the world. 

    According to a study conducted by Bright Local, 84% of searches conducted online are for discovery and do not include direct terms. This means that the vast majority of customers are simply looking for any type of company, not a specific one, such as a restaurant nearby or a mechanic shop in the area.

    Therefore, if you are not optimizing your GMB page, you are only attracting that remaining 16% who look for specific companies. Furthermore, companies that utilize GMB receive an average of 943 views on search and 317 on map views every month.

    Over 70% of all Internet searches for goods and services are local-based. This means, if your business isn’t optimized for local search, you’re invisible to the thousands of potential customers who are ready to shop and buy now. Our video featured below explains the importance and power of local search marketing.

    Google Posts (Events, Offers, Announcements)

    Google Posts is a new client acquisition tool designed to inform online surfers about hot deals, product specials, and news updates from your company. Google Posts expire seven days after they are first published so they are meant to highlight the most current developments in your business.

    As for technical features, Google posts can include a title, dates and times of the event, up to 300 words, call-to-action (CTA) buttons, and an image (4:3 aspect ratio, up to 5 MB). 

    Create new posts whenever you have anything to announce, add eye-candy photos, and write attractive, selling headlines and descriptions.

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    Let’s discuss specific tactics and strategies to catapult your web presence to the top of organic search engine result listings. We’re going to share 13 optimization strategies:

    1. Claim your Google My Business (GMB) Profile
    2. Complete every section of your Google My Business account
    3. Be meticulous with providing all contact information (Name, Address, Telephone/NAP)
    4. Select primary and secondary categories
    5. Mark off applicable attributes
    6. Write a complete “from the business” description
    7. Publish Google posts on a weekly basis
    8. Upload new photos weekly
    9. Answer inbound customer or prospect inquiries
    10. Collect and respond to reviews
    11. Add your products and/or services
    12. Set up instant messaging to your mobile device
    13. Maintain your Business Profile

    With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had.

    See How Jackalope Brewing Co in Nashville is finding its people using Google My Business.

    See how Otis James in Nashville is finding his people using Google My Business.

    See how Faidley Seafood in Baltimore is finding its people and sea food lovers are finding Faidley Seafood thanks to Google My Business



    Got questions? Call our sales and support team at (818) 850-1034

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