Google’s search engine algorithms are designed to boost local area businesses to the top of search result listings. This means, your SEO strategy must prioritize mobile-first compliance and gaining local search engine rank visibility.
Your Google My Business (GMB) profile is the single most important SEO tool a business owner can put to use when gaining strong local search engine rank visibility is the goal.
A GMB account makes it easy for Google’s algorithm to recognize and interpret what your business is, identify exactly where you’re located, and understand the products or services sold. In other words, when you create and publish a strong Google My Business profile — search engine algorithms can quickly and easily find a company that matches the search inquiry data and present that company to the world.
According to a study conducted by Bright Local, 84% of searches conducted online are for discovery and do not include direct terms. This means that the vast majority of customers are simply looking for any type of company, not a specific one, such as a restaurant nearby or a mechanic shop in the area.
Therefore, if you are not optimizing your GMB page, you are only attracting that remaining 16% who look for specific companies. Furthermore, companies that utilize GMB receive an average of 943 views on search and 317 on map views every month.
Over 70% of all Internet searches for goods and services are local-based. This means, if your business isn’t optimized for local search, you’re invisible to the thousands of potential customers who are ready to shop and buy now. Our video featured below explains the importance and power of local search marketing.
Google© is by far the world’s largest search engine. For that reason, KJ Proweb™ starts local search optimization projects by;
A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can help you rank accurately on Google Maps.
Google Posts help you inform your clients about special offers and news. The posts expire seven days after they are first published so they are meant to highlight the most current developments in your business.
As for technical features, Google posts can include a title, dates and times of the event, up to 300 words, call-to-action (CTA) buttons, and an image (4:3 aspect ratio, up to 5 MB).
Create new posts whenever you have anything to announce, add eye-candy photos, and write attractive, selling headlines and descriptions.
Let’s discuss specific tactics and strategies to catapult your web presence to the top of organic search engine result listings. We’re going to share 13 optimization strategies:
With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had.
See How Jackalope Brewing Co in Nashville is finding its people using Google My Business.
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See how Faidley Seafood in Baltimore is finding its people and sea food lovers are finding Faidley Seafood thanks to Google My Business