Since 2016, Google’s search engine algorithms have been constantly updating to ensure that search result listings best match the intent behind a user’s query.
Proximity to a searchers geographic location is the number one factor in Google’s local search ranking. Coming in second place behind proximity is mobile-first compliance.
If you’re ignoring these mobile-search compliance and local search rank position dominance…you’re losing the SEO game.
Google© is by far the world’s largest search engine. For that reason it’s important to establish a complete digital identity on Google by completing the following tasks.
Create and launch a fully optimized Google Business Listing. This is step number one. Google Business (GB) is a free and easy-to-use tool for organizations to effectively manage their online presence across Google, including Search platforms and Maps. The purpose of this tool is to help potential customers find your business, and to tell them your story, and present compelling on-page content along with ‘calls-to-action’ to motive site visitors to buy.
There are several online tools that you must activate and use on a regular basis.
(a) Google Search Console – Launch a Google Search Console account. GSC is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It helps developers, website owners, and SEO professionals understand how their site is performing on Google. Along GSC you will find a powerful suite of additional free tools; Google Speed Testing Tool, Google ChromeDev Tool, Google Analytics, Google Lighthouse, and a Google Data Studio reporting dashboard.
(b) Google Business List (GBL) – features the Name, Address and Phone number (NAP) of a business along with a map containing driving instructions. A GBL also features information about the products or services that you sell, hours of operation, photos or images that the site owner chooses to upload. A Google Business listing can only be managed (or edited) by first creating a Google My Business Profile. The person or agency handling your SEO services needs to understand how to navigate between your Google My Business List and then your Google My Business Profile.
Last, but certainly not least you will need a Google Analytics account. A Google Analytics account – is a free tracking and statistics dashboard that gives you vital insights on how visitors found your site, what type of device they used (PC, mobile device or tablet), actions taken when when they land on specific pages, and other important information on the health of your business.
Google Posts is a new client acquisition tool designed to inform online surfers about hot deals, product specials, and news updates from your company. Google Posts expire seven days after they are first published so they are meant to highlight the most current developments in your business.
As for technical features, Google posts can include a title, dates and times of the event, up to 300 words, call-to-action (CTA) buttons, and an image (4:3 aspect ratio, up to 5 MB).
Create new posts whenever you have anything to announce, add eye-candy photos, and write attractive, selling headlines and descriptions.
Let’s discuss specific tactics and strategies to catapult your web presence to the top of organic search engine result listings. We’re going to share 13 optimization strategies:
With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had.
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