Eliminate the guesswork. Avoid wasting time, money and resources on people who have no idea how to properly structure, develop and manage effective digital marketing campaigns.
KJ ProWeb™ is one of the top digital marketing agencies. Our certified professionals and strategies are trusted by multi-billion dollar US national and international brands.
Before you launch an ad campaign on Facebook, Google, Instagram, or any other platform, you’re going to need a Customer Relationship Management (CRM) to help you organize and manage captured leads and your sales pipeline.
We recommend either HubSpot CRM, Zoho CRM, or Bitrix 24. Do you need a reliable hosted email automation app? Try MailChimp.com.
Set up a free account. Your first 2,000 leads stored in Mailchimp account are free.
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Artificial Intelligence (AI) continues to prove itself as an invaluable tool PPC campaign management and planning. KJ Proweb uses several proprietary AI tools that give us the ability to achieve more in one day compared to what an agency of 25 people can do in an entire month.
Instead of spending countless hours, days, or weeks on manual tasks such as keyword research, A/B split testing, landing page analysis, content development, and web analytics reporting — a software program (plugin), app or script is used instead.
Improve your Click-Through-Rate (CTR) by creating a variety of advertisements and see which ones get the most impressions, clicks. Continue to use what works by doing some A/B split testing and multivariate testing. Generally speaking, the bigger the ad portfolio, the greater the performance.
Once you identify the platform for your PPC campaign, take the keywords and arrange them into unique Ad Groups.
Then, identify the search terms linked to each Ad Group and customize them so that the ad will appear when anyone includes the words in their search query.
For instance, you can use the Modified Broad Match feature instead of using two keywords that look alike and have a high search volume. As such, if your company sells sports jerseys, you can include words like “football jerseys,” “customized football jerseys,” “sports jerseys for everyone,” and many other terms
The top-performing phrases are easy to focus on when analyzing the performance of your PPC campaign, but what about the low-performing keywords?
These under-performing keywords contribute nothing to your campaign: they waste your ad spend and generate no conversions, so why keep them active? Look for terms that aren’t producing impressions because they’ll be one of the leading causes of ad budget waste. Remember that if a keyword isn’t generating impressions (even if the campaign is fully optimized), it means that no one is searching for that term in your pool.
Using audiences in observation mode when targeting keywords in Google Ads is one technique to increase the performance of your PPC ads. After a few weeks of running audiences in observation mode, you’ll be able to discover which ones are the most successful. The budget can then be transferred to high-performing audiences, which will improve the account’s overall performance.
It’s self-evident, that despite the increasing convergence of experiences across platforms and devices, user behavior remains, for the most part, quite distinct. It’s not just about screen size and resolution; it’s also about context and why we use one device rather than another. Knowing our consumers and customers and how they are converted, it is improbable that one gadget will outperform the other.
However, because numbers never lie, it’s simple to see and adapt our strategy by increasing or decreasing the weight of our bids
Always monitor and update keywords for the sake of campaign optimization. Keywords are the maps that direct customers to your website. Determine the relevance of each keyword according to the season, current trends, and adapt to the changing interests of your target audience.
Remember that the more relevant the keywords that you use, the more likely your bid will be successful in making conversions. Conduct regular keyword audits depending on the need; either you do it quarterly or monthly. What is important is your get into the mindset of your target audience.
But a word of caution, do not use your SEO keyword research in your PPC campaigns and instead use PPC-specific keyword research. This way, you won’t miss out on impressions, clicks, and, most importantly, conversions.
Lastly, stick to your budget by prioritizing spending on your best-performing keywords without paying more than necessary.
Accept the bidding option that best fits your marketing targets and business goals.
This is an essential point that helps the system concentrate on the modifications, actions, or activities you prefer. The campaign is developed and provides better performance.
The effectiveness of your campaign is largely determined by the ad copy you use. As a result, focus all of your efforts on creating compelling advertisements. Here are some simple pointers on how to make great PPC ads:
You’re tapping into our 18 years’ experience in corporate web design, search engine optimization and Internet marketing.
How much is your time worth per hour? Don’t waste time, energy and money guessing what to do next. KJ Proweb uses over twenty-four leading pay-per-click and social media marketing automation tools. That means we’ve removed the guess work. You hit advertising goals with laser-like precision.
SEO consultancy is how we built our brand. It’s what we do best. KJ ProWeb brings unmatched technical expertise in local and international SEO with deep experience in multiple verticals.
KJ ProWeb will set and properly structure your Google AdWords account and campaigns for maximum effectiveness.
We’ve been a Google Partner since 2011 and achieved recognition as top #100 best small digital marketing agency in the USA.
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