Kevin James, the founder and President of KJ Proweb™, was retained as a freelance contractor by the Denver Health & Hospital Authority of Colorado to work in the role of Senior Marketing Specialist (Digital Marketing). In that role, Mr. James was a principal responsible for SEO, PPC, Web Development, Search Engine Marketing & Public Relations.


Denver Health® is ranked among the top 5% ‘Best Hospitals in the USA according to U.S. News & World Reports.


Kevin James served as a key stakeholder in Denver Health’s marketing department tasked with the formulation of Google paid search engine advertising initiatives, ad content development, A/B testing, individual ad campaign management, on-page, and off-page search engine optimization (SEO), and website design utilizing Sitecore CMS.


Outstanding Achievements

  • Oversaw the restructure, refinement and optimization of multiple Google Adwords campaigns.
  • Successfully ranked at the number #1 front page of Google for all selected keywords and search phrases.
  • Improved the click-through-rate (CTR) by a jaw-dropping 877%. In online marketing, clickthrough rate: is a metric that measures the number of actual clicks advertisers receive on ads per number of impressions.
  • Reduced the overall cost-per-click expense by 41.42%.

Reduced cost-per-click (CPC) expense by 41.42% while boosting actual clicks on ads by 877%

 

In addition to boasting ad campaign response by 877%, Kevin James increased search query volume by 1,044.98% in a single month.



Click image to see enlarged results.

Improved search engine rank visible of key ad campaigns by the following:

+198.54%

+227.08%

and +800%.