Kevin James, the founder and President of KJ Proweb™, was retained as a freelance contractor by the Denver Health & Hospital Authority of Colorado to work in the role of Senior Marketing Specialist (Digital Marketing). In that role, Mr. James was a principal responsible for SEO, PPC, Web Development, Search Engine Marketing & Public Relations.
Denver Health® is ranked among the top 5% ‘Best Hospitals in the USA according to U.S. News & World Reports.
Kevin James served as a key stakeholder in Denver Health’s marketing department tasked with the formulation of Google paid search engine advertising initiatives, ad content development, A/B testing, individual ad campaign management, on-page, and off-page search engine optimization (SEO), and website design utilizing Sitecore CMS.
Reduced cost-per-click (CPC) expense by 41.42% while boosting actual clicks on ads by 877%.
In addition to boasting ad campaign response by 877%, Kevin James increased search query volume by 1,044.98% in a single month.
Improved search engine rank visible of key ad campaigns by the following: