Conversion rate optimization (CRO) is the process of optimizing the content in online advertising campaigns, unique landing pages, and overall website design to improve a website’s conversion rate. In other words, the objective of CRO work is to convert the highest possible percentage of visitors to a website into paying customers or lead the target audience towards completing a desired action.

 CRO services are gaining in popularity because it’s the most effective a way to improve online profitability with little or no increase in advertising campaign spend.


How A Conversion Funnel Should Look

The Importance of a Conversion Funnel 

A conversion funnel depicts a buyer’s path starting with an online search to find an answer to a question, perhaps locate a product interest, or do some price comparison shopping. 

Why is it important to understand conversion funnels?

By understanding of the consumer’s online path towards finding answers or making a purchase —- you become empowered with tactics, techniques and strategies to dominate search engine result listings and quickly lead buyers to the perfect answer or solution they’ve been looking for.

Let’s assume your website is getting a decent amount of online traffic. You also notice that online shoppers are looking, but they’re not actually buying. 

  1. Do you understand why site visitors are looking, but not buying
  2. Do you understand how to create a “conversion funnel” that leads sites visitors down the path towards becoming a customer? 

If don’t understand the basics of how to craft an intelligent conversion optimization strategy you’ll never maximize online profitability. 

Cart Abandonment Rate by Industry

There are a number of things you can do to increase your conversion rate, among them:


  • Write compelling, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. All the better if you’re targeting high-intent mid-tail and long-tail keywords that indicate a searcher who is late in the buying cycle, as those consumers are more likely to convert.
  • Maintain a high degree of relevance between your ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase.
  • Test your landing page design.Conduct A/B testing to find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer.

Conversion Rate Optimization Tasks

Recommended CRO Testing Tools

Conversion rate optimization services starting at $1500.00 per month. 

Got questions? Call our sales and support team at (818) 850-1034