As Director of Digital Marketing & SEO, Kevin James personally crafted, launched and directed as all aspects of Versa Products’ SEO strategy and paid search engine advertising campaigns for all five Versa brands.
Versa Products, Inc. is a leading American manufacturer of ergonomic office furniture, tables, and chairs. The engineering team proudly designs the most innovative electric-lift standing desktop furniture for the private sectors, hospitality industry, government, hospitals and business.
Constituent brands include; VersaDesk.com, Versa Tables, and ZeroGravityTables.com.
Versa Products has 110 total employees across all of its locations and generates $22.00 million in annual online sales (USD).
The first two images show Google AdWords display ad content produced by Kevin James for Thrive Furniture’s 2015 Memorial Day Sale.
During the entire 30 day campaign we successfully retained front page search engine visibility on Google and both number #1 and #2 positions for all selected keywords.
Here, you will notice that the keyword search phrase is ‘mid-century furniture love seats’.
In the Los Angeles, California market there are approximately 20 large furniture retailers heavily investing in online advertising to selling a similar product.
In slide #4, key performance indicators reflect exceptional results during the week of April 26th through May 2nd. KJ ProWeb™ improved the Google Ads CTR (click through rate) by 84.85% within a seven day period.
Using automated PPC bid management tools, Kevin James is able to ensure that specific ads retain prominent search engine rank visibility on Google.
Client Name: Versa Products, Inc.
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