Client: Versa Products, Inc.


Kevin James was hired by Thrive Furniture of Beverly Hills, California to manage all aspects of Google Adwords remarketing, display and text advertising campaigns. Thrive Furniture is one of five brands owned by Versa Products, Inc.

As demonstrated on the following screenshots, Kevin James successfully catapulted Thrive Furniture paid search advertising content to the front page of Google. It's important to note that Kevin achieved first place rank visibility for all keywords and search phrases utilized for eight different geo-targeted advertising campaigns.

Here, the primary keyword search phrase is 'mid century furniture sofas'.

Kevin James achieved the number one spot competing against than 800 furniture companies in the Los Angeles area.

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Here, you will notice that the keyword search phrase is 'mid-century furniture chairs'.

In the Los Angeles, California market there are approximately 20 large furniture retailers heavily investing in online advertising to sell a similar product. It's a very competitive landscape in that market niche. You can see their display ad content at the right of the screen.

Kevin James successfully achieved the number #one position on the front page of Google (multiple times) for all client selected keywords and search phrases.

Here, you are looking at Display Ad content produced by PPC expert Kevin James for Thrive Furniture's 2015 Memorial Day Sale.

During the entire seven day advertising campaign we successfully retained front page visibility on Google and more over the number 1 and 2 positions for all selected keywords and search phrases.

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Here, you will notice that the keyword search phrase is 'mid-century furniture loveseats'.

In the Los Angeles, California market there are approximately 20 large furniture retailers heavily investing in online advertising to selling a similar product. You can see their display ad content at the right of the screen.

Kevin James successfully achieved the number one position on the front page of Google [again] for client selected keywords and search phrases.

In this slide we gain access to key performance indicators reflecting the PPC account management skill of Kevin James.

Notice how that during the week of April 26th through May 2nd there is an 82.17% increase in actual clicks to the ad. This data shows us that Kevin James understands how to increase traffic to a web presence while reduce advertising cost at the same time.

Scroll over to the column highlighted in the red box and notice how Kevin James reduced the Cost Per Click [CPC] as well.

This is a screenshot of an email from Google sent to Kevin James.

Using automated PPC bid management tools, Kevin James is able to ensure that specific ads retain prominent search engine rank position on Google. A solid PPC toolkit enables Kevin to successfully create, manage and track literally hundreds of ad campaigns for numerous clients with experiencing a work overload.

TOOLBOX

  • Google AdWords Editor

    • Google Keyword Planner

    • Google Adwords Performance Grader

    • Google Trends

  • Bing Ads Editor

  • WordStream Advisor

  • AdEspresso

  • BuzzSumo

  • SEMRush

  • SpyFu

  • PPC BidMax

  • iSpionage

  • Unbounce

  • TenScores

In this screenshot you get a behind the scenes look at strategies utilized by PPC expert Kevin James to gain the top spot on Google when managing advertising campaigns.

Notice the Ad Group column to the left and the various key words and search phrases underneath each ad group. Using competitive intelligence and keyword research tools such as those show below we achieve our marketing objectives;

  • SEMRush; we acquire data showing us how many searches different keywords are getting, along with their CPC Adwords price, the number of results each keyword has, and the competition level of the keyword. They’ll also show you keywords that match the phrase you’ve searched for exactly (with all the above data), and related keywords. Beneath this, they’ll show you the top results for the keyword you’re researching in both organic and PPC  searches. Basically, this tool shows you who your competition is, which is an incredible asset to have.

  • Google Keyword Planner; Since Google is the one handing out all the traffic, it only makes sense that most people want to know about any potential Google keyword research tools. Google’s Keyword Planner is designed for Adwords, but if you’re looking for a free keyword research tool, this is the one to go with. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.

  • Moz; Moz is one of the best resources available when it comes to SEO, so it’s not much of a surprise that their Keyword Explorer is so great. They’ll show you both numeric and visual representations of a keyword’s monthly search volume, its opportunity for ranking, priority, and difficulty. They’ll also show you keyword suggestions and SERP analysis.

  • SpyFu; As the name suggestions, SpyFu is a competitor research tool that seeks to help you improve your business’s results by understanding how your competition gets theirs. If you want to understand how your competitor is using keywords in their marketing campaign, this is the tool to use. We can type your competitor’s URL, and SpyFu will pull up all the keyword data on it. You’ll be able to see how many keywords they’re ranking for, the estimated number of clicks-per-month the site is getting, and the ratio of organic to paid traffic. We can also see paid keywords, how they’re keywords are maintaining their status on the front page, their top keywords, and their top competitors.

Notice the column entitled, 'Ad Group' and the various keywords and key phrases listed underneath each ad group.

We understand the science of key word research and competitive intelligence to help our clients draw traffic using Ad Group strategies.

 
 

You are looking at the Adwords account management dashboard of five companies underneath the Versa Products™ brand. Kevin James was responsible for managing all PPC advertising including a budget in excess of one hundred thousand dollars in monthly ad spend.

A behind the scenes look into the Adwords account management dashboard. Kevin James was responsible for managing all PPC advertising for five companies underneath the Versa Products, Inc., brand.