Kevin James served as Director of Digital Marketing. In that role, Kevin was the principle responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, Kevin crafted and led in-house training of digital marketers.
Versa Products, Inc. is a leading American manufacturer of ergonomic office furniture, tables, and chairs. The engineering team proudly designs the most innovative electric-lift standing desktop furniture for the private sectors, hospitality industry, government, hospitals and business.
Constituent brands include; VersaDesk.com, Versa Tables, and ZeroGravityTables.com.
Versa Products has 110 total employees across all of its locations and generates $22.00 million in annual online sales (USD).
The first two images show Google AdWords display ad content produced by Kevin James for Thrive Furniture’s 2015 Memorial Day Sale.
During the entire seven day advertising campaign we successfully retained front page visibility on Google and both the number #1 and #2 positions for all selected keywords and search phrases.
Here, you will notice that the keyword search phrase is ‘mid-century furniture love seats’.
In the Los Angeles, California market there are approximately 20 large furniture retailers heavily investing in online advertising to selling a similar product. You can see their display ad content at the right of the screen.
In slide #4, we gain access to key performance indicators reflecting the PPC account management skill of Kevin James.Notice how during the week of April 26th through May 2nd, there was an 82.17% increase in actual clicks to the ad.
Using automated PPC bid management tools, Kevin James is able to ensure that specific ads retain prominent search engine rank visibility on Google.
Client Name: Versa Products, Inc.