Versa Products Inc.
Client: Versa Products, Inc.
Kevin James was hired by Thrive Furniture of Beverly Hills, California to manage all aspects of the company’s Google Adwords remarketing, display and text advertising campaigns. Thrive Furniture is one of five brands owned by Versa Products, Inc.
As reflected on these screenshot sequences, Kevin successfully catapulted Thrive Furniture paid search advertising content to the front page of Google achieved first place rank visibility for all keywords and search phrases utilized for eight different geo-targeted advertising campaigns.
Here, you will notice that the keyword search phrase is ‘mid-century furniture chairs‘. In the Los Angeles, California market there are approximately 30 large furniture retailers heavily investing in online advertising to sell mid-century furniture.
Kevin James achieved the number #1, front page position on Google (multiple times) for all client selected keywords and search phrases.
Here, you are looking at display ad content produced by Kevin James for Thrive Furniture’s 2015 Memorial Day Sale.
During the entire seven day advertising campaign we successfully retained front page visibility on Google and both the number #1 and #2 positions for all selected keywords and search phrases.
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Here, you will notice that the keyword search phrase is ‘mid-century furniture loveseats’.
In the Los Angeles, California market there are approximately 20 large furniture retailers heavily investing in online advertising to selling a similar product. You can see their display ad content at the right of the screen.
Kevin James successfully achieved the number one position on the front page of Google [again] for client selected keywords and search phrases.
In this slide we gain access to key performance indicators reflecting the PPC account management skill of Kevin James.
Notice how that during the week of April 26th through May 2nd, there was an 82.17% increase in actual clicks to the ad.
This is a screenshot of an email from Google sent to Kevin James.
Using automated PPC bid management tools, Kevin James is able to ensure that specific ads retain prominent search engine rank position on Google. A solid PPC toolkit enables Kevin to successfully create, manage and track literally hundreds of ad campaigns for numerous clients with experiencing a work overload.
In this screenshot you get a behind the scenes look at strategies utilized by PPC expert Kevin James to gain the top spot on Google when managing advertising campaigns.
Notice the Ad Group column to the left and the various key words and search phrases underneath each ad group.
Notice the column entitled, ‘Ad Group’ and the various keywords and key phrases listed underneath each ad group.
We understand the science of key word research and competitive intelligence to help our clients draw traffic using Ad Group strategies.
You are looking at the Adwords account management dashboard of five companies underneath the Versa Products™ brand. Kevin James was responsible for managing all PPC advertising including a budget in excess of one hundred thousand dollars in monthly ad spend.
A behind the scenes look into the Adwords account management dashboard. Kevin James was responsible for managing all PPC advertising for five companies underneath the Versa Products, Inc.
Versa Products, Inc. is a leading American manufacturer of ergonomic office furniture, tables, and chairs. The engineering team proudly designs the most innovative electric-lift standing desktop furniture for the private sectors, hospitality industry, government, hospitals and business.
- Constituent brands include; VersaDesk.com, Versa Tables, and ZeroGravityTables.com
- 110 employees with $22 million in annual gross sales.