Client Name: Denver Health & Hospital Authority
SENIOR DIGITAL MARKETING SPECIALIST & PUBLIC RELATIONS REPRESENTATIVE (Contractor)
Denver Health Corporation | www.denverhealth.org | Denver, Colorado
July 2018 to present
The Senior Marketing and Public Relations Manager is a core, hands-on and strategic leadership position. Kevin James is responsible for the strategy development and delivery of Denver Health’s online digital contact and Public Relations (PR) programs; including the production, delivery and management SEO, paid search engine advertising and social media content of tactical campaign areas aimed at reputation management, branding, and lead generation initiatives for all audience segments.
- Creates fully integrated SEO, strategic marketing and PR plans for various target audiences.
- Monitors monthly KPIs and reports to senior management, manage print and digital communications and advertisements, SEO, and Social Media Channels.
- Develops and delivers national and regional marketing plans/strategies for brand expansion and the launch of new service lines to drive revenue and grow market share.
- Designs and executes integrated, multi-channel marketing campaigns by employing an intelligent mix of inbound and outbound efforts, account-based, and paid media strategies across all channels and mediums for multiple product lines.
- Expert knowledge of B2B/B2C demand generation techniques to drive prospects through sales funnel, with proven ability to accelerate and optimize the sales/marketing funnel through effective lead nurturing campaigns and material development for all stages of the sales funnel.
- Forecast, measure, analyze and report on the impact of Marketing/PR spend and campaigns on sales pipeline and reach, revenue and sales cycle length, and manage reporting dashboards for marketing/pr.
Client Name: K-1 Global Holdings, LTD.
K-1 Global Holdings LTD., also known as, K-1™ Fighting Entertainment Group (FEG) is the oldest and largest professional kickboxing event promotion organization in the combat sports industry. Since 1993, K-1 has delivered live martial art sports tournaments to standing room only capacity crowds in 38 countries held inside of the largest sports coliseums and auditorium in the world.
K-1™ features only the most talented athletes in the sports of kickboxing, karate, and kung fu. Events are broadcasted on the largest television networks in the world; ESPN Television, CBS Sports, Spike TV and HDNet in the United States, Fuji TV in Japan, Euro Sports and other networks across the globe.
HIGHLIGHTS OF DIGITAL MARKETING RESULTS
Our Role: Director of Digital Marketing & Global Communications
- Kevin James was responsible for the development and management of aspects of K-1’s digital assets. This includes; online content development, website design, provisioning of Virtual Private Network hosting platform, and regular website updates.
- Onpage and off-page SEO.
- Paid search engine advertising managing a $5,000.00 monthly budget.
- Creation and publication of social media content; Facebook and Twitter
- Daily updates of social media content utilizing automated tools; Hoot Suite, Sprout Social, and TweetDeck.com
- Oversight of the K-1 VPN hosting platform (which Kevin James constructed from the ground-up), website security, and ongoing technical support.
- Tweaking Javascript, CSS and HTML; creating animation, video, sound, logos and artwork; installing Java, Javascript coding and Flash; installing Perl scripts; and backing up the site.
Highlights of Our Accomplishments
- Within the first 21 days of hire, Kevin James has finished a complete redesign of the official K-1.tv website, all social media platforms, fully integrated social media into the website which resulted in a 1,400% increase in web presence engagement during that time period. This includes new “Likes” and ‘followers’.
- On-page SEO and organic search marketing work performed by Kevin James contributed to an 80% increase in conversions at the point-of-sale within the same 21-day timeframe.
In March of 2013, Kevin James created and launched K-1’s first even live-stream pay-per-view network. This was accomplished through the use Google’s G Suite Enterprise platform and live stream capabilities available on Google Hangouts. These services to allow up to 100,000 people to watch a live-stream event in view-only mode.
K-1’s first ever live-stream pay-per-view broadcast was held in Zagreb, Croatia on March 13, 2013. The featured event was the KK-1 2013 Worldmax Grand Prix Final. It sold out at the gate and captured 46,336 pay-per-view buyers who paid $19.95 each to witness the tournament. K-1 generated $924,000 in revenue via online sales in a single day.
Kevin James spearheaded the growth of K-1’s YouTube subscriber base. Within just three (3) months of assuming leadership of K-1’s YouTube platform, Kevin James grew the YouTube subscriber base grew from 52,192 to more than 59 million.
*See page five of the SERP report provided below.
PPV Live Stream of the K-1 World Grand Prix 2013 Final – managed by Kevin James from Kevin James
Pay-Per-Click Ad Campaign Results
Client Needs: Plan, organize, launch and measure the results of a five (5) day social media advertising campaign.
Total Ad Spend: $3,800.00
Key Performance Indicators (KPIs): 455,420 Impressions + 791,893 Impressions
Clicks: 9,140 + 54,158
- Total Number of Sales: 46,322
Conversion Rate: 73% of visitors converted to purchase event tickets at $19.95 per ticket.
Revenue Generated: $924,405.20 – in a single day on a $7,377.00 investment.
- Return-On-Investment: 43,000%
FACEBOOK ADVERTISING CAMPAIGN AND A/B SPLIT TEST
Project 1: Facebook Advertising Campaign
Task Order: A/B Split Test conducted over a five day period. Produce and run two separate advertising campaigns. Track and measure results of the same.
Total Ad Spend: $3577.00
KPIs: 847,307 Impressions
Total Clicks: 2251 Total Clicks
Conversion Rate: 50% of visitors converted to purchase event tickets priced at $19.95 per ticket.
Total Sales: 1,838 sales of the live-streamed PPV broadcast at $19.95 per ticket.
Revenue Generated: $36,668.10 (on a $3577.00 investment)
Return On Investment: 1025% ROI
Second component of the A/B Split Test
Task Order: Track and measure results of a five-day advertising campaign
Total Ad Spend: $3,800.00
KPIs: 455,420 Impressions + 791,893 Impressions
Clicks: 9,140 + 54,158
Total Sales: 48,020
Conversion Rate: 73% of visitors converted to purchase event tickets at $19.95 per ticket.
Revenue Generated: $957,999.00 *In a single day on a $7,377.00 investment.
- Return-On-Investment: 43,000%
Return on Investment 43,000%
Sample of Video Production Work I
Sample of Video Production Work II