K-1 Global, LTD.
Versa Products Inc.
- Director of Digital Marketing & Global Communications for K-1 Global, the oldest and largest professional kickboxing promotion in the history of modern martial arts.
- Oversaw the complete redesign of the official K-1.tv website, social media platforms and all digital assets.
- Launch and directed social media advertising campaign resulting in a 1,400% increase in new Twitter followers and 335,000 Facebook subscribers from a previous 16,899 — within 30 days.
- Produced YouTube advertising campaigns catapulting the K-1 subscriber base from 52,192 to 59.2 million in less than 90 days. *See page five of the KJ ProwWeb SERP report.
Conceived, developed and managed the company’s first live-streamed pay-per-view K-1™ 2013 WorldMax Grand Prix Tournament to a sold-out global audience. Captured 46,336 PPV buyers generating over $940,000 in a single day.
- Director of Digital Marketing Marketing (Full-time Contractor)
- Principal responsible for leadership in steering company towards online success by driving revenue performance across for company owned digital assets.
- Directorial leadership of pay-per-click advertising (Google, MSN Bing & Yahoo), Google remarketing, video SEO, Geo-targeted search engine optimization (SEO) strategies, Comparison Shopping Engines (CSE), Targeted Display Advertising and Alternative Channel Marketing Groups.
- Consistently achieved front page number #1 and #2 positions on Google’s organic search engine result listing for multiple keywords and search phrases.
- Lead Technical SEO Specialist (Contractor) Kevin James overseas all aspects of on-page search engine optimization (SEO), Local Search optimization and regular website updates for 13 out of 350 CertaPro franchises.
- Technical SEO – W3C code audits, URL canonicalization audits, search engine rank analysis and competitive content analysis, traffic forecasting, meta-data/meta-tag analysis, optimization of image ALT tags, H1 through H6 tags, schema mark up, and web development.
- Content Development – Unique content development in a manner that ensures continuity between URL page titles, target audiences, keyword density, and conversion optimization objectives.
- Local SEO – inclusive of Google My Business profile management, Extract insights from multiple sources (e.g. Google Search Console, Google Analytics, SEM Rush, Moz, our own custom reports, etc.) in order to identify and provide well developed and impactful recommendations.
Citation Pages & Reviews – consistent content updates and posts to Google My Business, management of ‘customer reviews’ Yelp.com, Angie’s List, etc.
About CertaPro Painters
CertaPro Painters ® is a subsidiary of the Toronto-based FirstService Brands, the leading North American brand in property painting services. CertaPro Painters® is North America’s largest painting company with over 350 independently owned and operated franchised businesses located throughout the United States and Canada.
K-1 Global, also known as K-1 Fighting Entertainment Group, is the oldest and largest professional kickboxing promotion in the history of modern combat sports.
Kevin James, the owner of KJ Proweb™ is the former Director of Global Communications and Digital Marketing for K-1.
Founded in 1993, K-1® is the largest and most recognized professional kick-boxing organization in the world.
Elite kickboxers, karate masters and kung fu champions from more than 120 nations have entertained capacity crowds at some of the largest auditoriums and sports coliseums in 38 countries.
Athletes compete for the prestigious K-1 championship belt and over $1million in prize money. K-1 events have been broadcasted worldwide via SpikeTV, ESPN Sports, ABC, EuroTV, and Fuji Television Japan.
612% increase in organic search traffic on Google within 30 days
ServiceMaster Clean is the largest residential and commercial cleaning services company in the world. Services include: carpet cleaning; upholstery cleaning; floor cleaning; fire and water disaster restoration, and janitorial services.
$4 billion in annual sales, 20,000+ employees worldwide and 5,600 franchise owners.
Created multi-lingual branded social media assets for Organo Gold™, one of the largest and fastest growing network marketing companies in business history.
Headquartered in Richmond, British Ontario, Canada, in just two short years after launch, Organo Gold establish operations in 32 countries with sales in excess of $170 million per year. KJ ProWeb is proud to have contributed to Organo Gold’s success.
Senior Marketing and Public Relations Specialist (Contractor) is responsible for the strategy development and delivery of Denver Health’s online digital contact and Public Relations (PR) programs; including the management SEO, paid search engine advertising and social media content development, reputation management, branding, and lead generation initiatives for all audience segments.
- Produced an 877% increase in monthly ad campaign results with improved clicks-on-ads converting into sales.
- Achieved a combination of both front page search engine result visibility.
- Ranked first page web presence listing on Google for all selected keywords and search phrases.