Driving SEO and digital marketing for leading brands
Produced a 612% increase in organic search engine traffic in less than 30 days
ServiceMaster Clean is the largest residential and commercial cleaning services company in the world. Services include: carpet cleaning; upholstery cleaning; floor cleaning; fire and water disaster restoration, and janitorial services.
$4 billion in annual sales, 20,000+ employees worldwide and 5,600 franchise owners.
Kevin James, the owner of KJ Proweb™ is the former Director of Global Communications and Digital Marketing for K-1. Founded in 1993, K-1® is the oldest and professional kick-boxing event promotion in the history of full-contact martial arts.
Million Dollar Prize
Athletes compete for the prestigious K-1 championship belt and over $1million in prize money. K-1 events have been broadcasted worldwide via SpikeTV, ESPN Sports, ABC, EuroTV, and Fuji Television Japan.
World-class Combat Sport Athletes
Elite kickboxers, karate masters and kung fu champions from more than 120 nations have entertained capacity crowds at some of the largest auditoriums and sports coliseums in 38 countries.
- Director of Digital Marketing & Global Communications for K-1 Global, the oldest and largest professional kickboxing promotion in the history of modern martial arts.
- Oversaw the complete redesign of the official K-1.tv website, social media platforms and all digital assets.
- Launch and directed social media advertising campaign resulting in a 1,400% increase in new Twitter followers and 335,000 Facebook subscribers from a previous 16,899 — within 30 days.
- Produced YouTube advertising campaigns catapulting the K-1 subscriber base from 52,192 to 59.2 million in less than 90 days. *See page five of the KJ ProWeb SERP report.
Conceived, developed and managed the company’s first live-streamed pay-per-view K-1™ 2013 WorldMax Grand Prix Tournament to a sold-out global audience. Captured 46,336 PPV buyers generating over $940,000 in a single day.
Kevin James served as Director of Digital Marketing & SEO. He was the principal responsible for attainment of company weekly and monthly revenue goals.
- Principal responsible for leadership in steering company towards online success by driving revenue performance across for company owned digital assets.
- Creative and administrative oversight of pay-per-click advertising (Google, MSN Bing & Yahoo),
Google remarketing, geo-targeted search engine optimization
(SEO) strategies, Comparison Shopping Engines (CSE), Targeted Display
Advertising and Alternative Channel Marketing Groups.
- Consistently achieved front page number #1 and #2 positions on Google’s organic search engine result listing for multiple keywords and search phrases.
- Managed a $100,000 monthly PPC advertising campaign budget focusing on Google AdWords (text, display and remarketing campaigns).
- Generated impressive returns-on-investment of $400,000 in monthly sales upwards of $600,000 shattering revenue goals.
- Lead Technical SEO Specialist (Contractor) Kevin James overseas all aspects of on-page search engine optimization (SEO), Local Search optimization and regular website updates for 13 out of 350 CertaPro franchises.
- Technical SEO – W3C code audits, URL canonicalization audits, search engine rank analysis and competitive content analysis, traffic forecasting, meta-data/meta-tag analysis, optimization of image ALT tags, H1 through H6 tags, schema mark up, and web development.
- Content Development – Unique content development in a manner that ensures continuity between URL page titles, target audiences, keyword density, and conversion optimization objectives.
- Local SEO – inclusive of Google My Business profile management, Extract insights from multiple sources (e.g. Google Search Console, Google Analytics, SEM Rush, Moz, our own custom reports, etc.) in order to identify and provide well developed and impactful recommendations.
Citation Pages & Reviews – consistent content updates and posts to Google My Business, management of ‘customer reviews’ Yelp.com, Angie’s List, etc.
About CertaPro Painters
CertaPro Painters ® is a subsidiary of the Toronto-based FirstService Brands, the leading North American brand in property painting services. CertaPro Painters® is North America’s largest painting company with over 350 independently owned and operated franchised businesses located throughout the United States and Canada.
Created multi-lingual branded social media assets for Organo Gold™, one of the largest and fastest growing network marketing companies in business history.
Headquartered in Richmond, British Ontario, Canada, in just two short years after launch, Organo Gold establish operations in 32 countries with sales in excess of $170 million per year. KJ ProWeb is proud to have contributed to Organo Gold’s success.
KJ Proweb™ builds customized websites, landing pages, e-Commerce stores, CRM databases, and business social media profiles to meet the unique requirements of each client.