Quickly Increase Website Traffic Using These Nine Strategies.
Maintain a Business Blog
First and foremost, your business needs a blog that allows you to regularly post useful and detailed content to your website. This is non-negotiable.
- Businesses that write blogs get 97% more links to their websites.
- Businesses that blog have 55% more visitors to their websites than businesses that don’t blog.
- Marketers who run blogs are 13 times more likely to see a positive ROI.
2. Write High-quality, Engaging Content.
This includes the development of a blog where you can regularly publish valuable, long-form content. Focus on evergreen topics that will remain relevant to your audience over time, and can help accumulate traffic and links.
3. Leverage tools such as Google Business
To attract more customers using Google My Business (GMB), you can employ the following strategies and techniques:
- Create a Compelling Business Description: Write a short, engaging description of your business using relevant keywords that potential customers are likely to use when searching for your type of business.
- Ensure Your Business Shows Up on Google Maps: Verify that your business is visible on Google Maps, and utilize the new features that allow service businesses to display their service area.
- Regularly Post Updates, Offers, and Events: Take advantage of the Google My Business Posts feature to promote coupons, blog posts, or special events. Posting regularly with related keywords can boost your website’s SEO.
- Include Keywords in Your Profile: Add relevant keywords to your GMB profile to increase the likelihood of people finding your business.
- Upload High-Resolution Visuals: Enhance your profile by uploading high-resolution videos and pictures that showcase your products or services. Visual content can significantly impact customer engagement.
- Adding Photos:
- Go to your Business Profile on Google Search or Maps
- With Google Search, select “Add photo.” With Google Maps, select “More” and then “Add photo.”
- Choose and add your photo. After verification, your photos will show up on Google.
- Ensure that your photos follow content policies, are in JPG or PNG format, and are the correct size.
- Add Videos: Videos should be up to 30 seconds long, up to 75 MB in file size, and have a resolution of 720p or higher.
- Enable Business Messages: Utilize Business Messages on Google Search, Search ads, and Maps to engage with customers via private messaging, as this is a preferred communication method for many consumers.By implementing these strategies, you can effectively use Google My Business to enhance your online visibility, attract more customers, and ultimately grow your business.
- Adding Photos:
4. Implement SEO fundamentals
To ensure that your XML site map is accurately and fully “indexed” within Google Search Console.
5. Create and launch compelling online ads on platforms relevant to your target audience.
Before just running ads without a plan, be sure to put a lead capture funnel in place and integrate it into your targeted landing pages.
6. Build Internal Site Links
When creating and publishing content, be sure to add at least 1-3 links to other pages on your site to that page. This will help drive traffic to those pages, but also, it (a) keeps visitors on your site longer, (b) gets them to view more pages on your site, and (c) allows them to get more value out of your site—all of which improve your ranking and drive more traffic to your website.
7. Promote your content on the social media channels that are most popular with your audience.
Twitter is great for short, concise (and sweet) links, while Google Business posts can help your website show up in local search results. If you’re a B2C product company, image-heavy social sites like Pinterest and Instagram may be very appealing.
This will not only increase traffic to your website but also help your content get more attention. #Add a hashtag.
If you’re sharing your content on LinkedIn, Twitter, Instagram, or other hashtag-friendly sites, add relevant hashtags to increase the reach of your posts.
8. Write articles of interest to your target audience on LinkedIn.
To drive more visitors to your LinkedIn company page, consider publishing native LinkedIn articles. This platform is a valuable publishing tool in itself, and publishing content regularly will increase traffic to your website.
Repurpose existing content or write thoughtful articles about current topics to engage your audience and increase your credibility in your industry.
Additionally, consider interviewing thought leaders in your field and publishing those interviews on your blog. This improves your reputation and increases website traffic as respondents are more likely to share your content and increase their reach.
9. Submit your blog page or website to content aggregators.
To enhance your content’s reach, consider submitting it to aggregator sites. These platforms collect and display the latest content on specific topics, allowing people to follow their favorite blogs and news sites.
You can utilize your blog’s RSS feed to enable aggregator sites to showcase your content. Additionally, some paid aggregators can further expand your content’s visibility.
By leveraging these platforms, you can increase the exposure of your content and reach a wider audience, ultimately driving more traffic to your website.